What are the responsibilities and job description for the Paid Media Specialist position at Motion Recruitment?
Paid Media Specialist
Duration: 6 Month Contract (Possible extension)
Location: 100% Remote (Client located in Oakland, CA)
Job Description
- Partnered with leads to manage a $XM budget across paid channels, acquiring new sellers for the company’s products and global audiences
- Collaborated on strategy, execution, and optimization for campaigns spanning SEM, Paid Social, Affiliate, and additional performance channels
- Contributed to quarterly testing roadmaps and tactical plans to achieve internal KPIs across channels
- Coordinated with internal stakeholders on channel performance, driving alignment on creative, product, landing page tests, and audience strategy
- Oversaw weekly and monthly reporting of campaign metrics, goals, and other KPIs for multiple paid media programs
- Utilized data-driven testing processes to validate hypotheses and recommend performance optimizations, including campaign structure, audience segmentation, creative testing, landing page optimization, and bid management
- Researched industry trends, platform updates, and competitive analysis to inform performance marketing strategy
- Built and enhanced acquisition programs through partnership with Analytics, Data Science, Product, Creative, and partner teams
Skills Requirements
- 3 years of performance marketing experience managing paid media campaigns with a $XM budget across channels such as Paid Search, Shopping Performance Max, Paid Social, or Affiliate
- Skilled in building strategies and identifying opportunities to scale growth and exceed KPI targets
- Experience managing campaigns across major advertising and partner platforms: strategy, planning, execution, and testing to improve performance marketing metrics
- Familiarity with platforms: Google Ads, Microsoft Ads, Meta, TikTok, affiliate networks, and various campaign management tools (a plus)
- Strong written and verbal communication skills; ability to communicate effectively with leadership and cross-functional partners
- Passion for marketing and ongoing learning in the industry and platform updates
- Relevant platform certifications (a plus)
Education
Technical Degree or related work experience.
You will receive the following benefits
- Medical Insurance & Health Savings Account (HSA)
- 401(k)
- Paid Sick Time Leave
- Pre-tax Commuter Benefit
Motion Recruitment provides IT Staffing Solutions (Contract, Contract-to-Hire, and Direct Hire) in major North American markets. Our unique expertise in today’s highest-demand tech skill sets, paired with our deep networks and knowledge of our local technology markets, results in an exemplary track record with candidates and clients.