Outside Sales Representative — Process Instrumentation & Flow Control

💰  Competitive Base Salary Commission    |  🏢  Swanson Flo East, an MCE Company

Do you thrive building relationships with industrial customers and get energized selling complex, high-value solutions that solve real operational problems?

As an Outside Sales Representative at Swanson Flo's Pewaukee, WI location, you will establish contact with existing customers, identify new opportunities, and follow up on potential leads across industrial, municipal, and process industry accounts in eastern Wisconsin. You will monitor industry trends to identify emerging markets, develop plans to expand revenue, and serve as a long-term value-added partner to customers who depend on quality process instrumentation, flow control valves, and actuation systems to keep their operations running.

If you are a results-driven, mechanically savvy sales professional with 3 to 5 years of outside sales experience and a genuine desire to help customers succeed, this territory is ready for you.

Compensation & Benefits

Competitive base salary plus commission, structured to reward territory growth and performance. We take care of our team with a full benefits package:

• Medical, dental, and vision coverage.
• Company-paid life, AD&D, and short- and long-term disability insurance.
• 401(k) with a generous company match.
• Generous PTO and paid holidays.
• Tuition reimbursement — we invest in your development.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Voluntary benefit products.

What You'll Do

Grow Your Territory

• Achieve sales goals by retaining existing customers and actively developing new business across industrial, municipal, and process industry accounts in eastern Wisconsin.
• Research local markets to identify emerging opportunities, new target accounts, and competitive activity — staying ahead of industry trends.
• Initiate sales calls with customers in industrial applications of all kinds; deliver presentations highlighting the features and benefits of recommended solutions.
• Build rapport with customers and develop a deep understanding of their core business and profit drivers.

Sell Solutions

• Provide strategic recommendations, pricing, and customized solutions for process instrumentation, flow control valves, actuated valve assemblies, and related products to meet individual customer needs.
• Prepare and deliver product and service quotations; negotiate terms and close transactions on both standard products and complex application solutions.
• Oversee delivery, installation, maintenance, and troubleshooting of systems to ensure customers achieve the results they expect.
• Work with OEMs, engineering, and technical staff to clarify customer needs and develop accurate specifications.

Own the Pipeline

• Record all account, contract, and sales activities in CRM on a daily basis.
• Monitor industry trends and develop plans to capitalize on emerging markets and expand territory revenue.
• Develop and maintain successful long-term customer relationships that generate repeat business and referrals.

What We're Looking For

Must Have:

• 3 to 5 years of results-oriented outside sales experience with a track record of hitting and exceeding targets.
• Proven mechanical aptitude with working knowledge of assembly, fabrication, power units, lubrication systems, and electrical controls.
• Proven ability to develop and implement strategies to enhance market share.
• Excellent communication skills with strength in customer presentations.
• Working knowledge of Microsoft Excel and Office 365; proficiency with CRM platforms (Microsoft Dynamics or similar) is a plus.
• Ability to work independently and within a team with a strong work ethic and desire to meet customer needs.
• Valid driver's license required.
• High school diploma or GED required.

Nice to Have:

• Background in industrial sales — process instrumentation, flow control valves, actuation systems, or related products.
• Experience reading building blueprints, mechanical drawings, and electrical diagrams.
• Associate's degree in business, sales, marketing, or a related field.
• Established customer relationships in eastern Wisconsin's industrial or municipal markets.

About Swanson Flo

Founded in 1960 and headquartered in Plymouth, MN, Swanson Flo is a regional distributor of process instrumentation, flow control valves, actuators, and related equipment, providing value-added services including actuated valve assemblies, field services, and shop repairs for industrial and municipal customers across 13 states in the upper Midwest and beyond. Swanson Flo operates warehouse and service locations in Plymouth, MN; Pewaukee, WI; Bolingbrook, IL; and Indianapolis, IN.

Swanson Flo joined Motion and Control Enterprises (MCE) in 2023, giving the team the resources and reach of a top-50 national industrial distributor while keeping the technical expertise and customer-first culture built over six decades of serving the upper Midwest.

Swanson Flo and MCE are proud Equal Opportunity Employers. We welcome applicants of all backgrounds, experiences, and identities.

If you are a driven, technically savvy sales professional who wants to build lasting customer relationships across eastern Wisconsin with a company that has been trusted for over 60 years, we would love to hear from you.

Apply today — it only takes a few minutes.

MCE does not accept candidate submissions from third-party recruiters or agencies. Any resumes or candidate information submitted without a prior written agreement in place will be considered the property of MCE, and no fees will be paid.

Recruiters and agencies are directed not to contact MCE employees directly regarding this or any of our other open positions.