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Variable Operations Director

Morrie's Auto Group
Onalaska, WI Full Time
POSTED ON 4/26/2026
AVAILABLE BEFORE 6/26/2026
About Us:
Morrie's Auto Group is one of the fastest growing privately-owned dealership groups in the Midwest with 30 stores across Minnesota, Wisconsin, Michigan, and Illinois. We represent comprehensive portfolio of top OEM brands, and we’re driven to be the most trusted choice for both our team members and customers.

We invest heavily in developing our people; because when our team grows, our company thrives. That’s why we are committed to developing interested employees into management roles, offering industry-leading benefit plan options, and fostering a positive and inclusive culture.

Roles & Responsibilities:

• Work cohesively with dealership-level variable ops teams to ensure consistent processes execution, including lead handling, Morrie’s Promise process, customer follow-up, etc.
• Drive accountability of the management teams toward the improvement of lead handling metrics: contact percentage, appointment setting/confirmation, appointment sold, unsold follow-up, etc.
• Ensure consistent Used Car strategies throughout the market such as consistent pricing/inventory strategy, reconditioning standards, and lot merchandising standards.
• Support store level product specialists with training on phone scripts, customer follow-up, VIN Solutions, and phone systems,
• Monitor CRM utilization and provide key updates to key metrics to serve as success benchmarks
• Work closely with other corporate leadership on initiatives, strategy, and execution of variable ops initiatives, while driving a culture of employee development and retention.
• Provide direction to the centralized vehicle acquisition team on areas to focus, vehicles standards for the market, and maximizing gross profit.
• Demonstrate behaviors consistent with the Company’s expectations as it pertains to interactions with customers, colleagues, subordinates, and vendors.
• Manage vendor relationships with applicable partners (i.e. VinSolutions, Carwars, auctions partners, etc.)

What Morrie's Offers:

• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans
*Some benefits are offered to full-time employees only

What You Offer:

• A minimum of 3-5 years of proven experience in automotive variable operations, including Sales Management and F&I
• Team leadership and development experience
• Strong communication skills, both verbal and written, and ability to influence management on process improvements
• Experience with DMS systems such as CDK, VinSolutions, and/or TruVideo
• Used vehicle background
• Vehicle acquisition experience, Manheim, Openlane, Smart Auction, ACV, OVE

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Salary : $130,000 - $160,000

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