Traffic Manager

Job Summary

The Traffic Manager for the agency distributes all produced creative assets to media partners according to the media buy. Their role is critical to ensuring buys are fulfilled accurately and delivered on time.

Responsibilities

• Responsible for superior execution of trafficking needs and deliverables across a designated set of clients
• Ensure that we are adhering to deadlines, proper execution across placements, and driving efficiencies across teams
• Work with Account Management and Media leads to obtain direction for creative fulfillment and trafficking including markets, messaging, assets, and run dates for each individual asset
• Generate unique Creative ID # per asset on the Master Asset Grid Smartsheet (utilized in the trafficking process and dashboards) and implement proper file naming conventions for all assets for reporting
• Input Creative ID #/traffic by media type into the specific Media Insertion Orders (MIOs) by channel
• Coordinate final traffic approval with the Account Management and/or Client Team prior to the release of traffic instructions to external vendors
• Ensure all creative assets are trafficked by the due date as requested by media partners/ MDS/etc. and as outlined in partner SLA's
• Including but not limited to Broadcast / Digital / SEM / Social / YouTube / OOH / Site Direct / Print
• Communicate potential problems to project teams and recommend solutions as early as possible
• Manage all Existing Estimate requests for broadcast (if applicable)
• Work directly with Media and/or Account Management to ensure all spots (shells, fills, and finished spots) are within cycle (if applicable)
• Uphold our agency values: Humanity. Diversity. Integrity. Tenacity. Curiosity.
  

Qualifications

• 1-3 years of related advertising experience
• Bachelor’s Degree or equivalent experience
• Skillset suitable for quality checking details and meeting many deadlines simultaneously
• Grasp of agency operations to know how the departments work together to get to the final output that hits the trafficking team
  
  

Special Position Requirements: N/A

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The Family of Companies is an Equal Opportunity Employer.