Life Enrichment Director

JOB DETAILS

Primary Purpose: This position is part of the Morning Pointe Management Team responsible for the creation of resident-focused, high performance, high-commitment work teams that support the Morning Pointe purpose of “partnering with families in meeting the challenges of life”. This position is responsible for many activities in the residence and in the surrounding community, while encouraging and maintaining high level customer satisfaction through interaction with residents and resident families.

Working Conditions: Works in an office environment with frequent movement throughout the community. Will be involved with residents, families, associates, volunteers, visitors, vendors, and other individuals or agencies involved with community operations.

Educational/Professional Requirements: Must hold a high school diploma or GED. Must have at least one year experience in senior resident services or Life Enrichment of senior recreation. Prior experience in healthcare or adult living is required.

Physical Conditions: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Certificates/Licenses/Registrations: Certifications or licenses in a related area is preferred.

Essential Duties And Responsibilities

• Plans, develops, organizes, implements, and evaluates quality recreational and activity programs.
• Gains market recognition and awareness through the promotional and public relations aspects by sending photos, event highlights and human interest stories to the corporate communications department.
• Meets with residents to understand their needs and expectations and to ensure the current programs are effective in meeting the diverse needs of all residents.
• Organizes and communicates activity calendar to residents and associates.
• Works closely with the Community Relations Director to facilitate Life Enrichment events that appeal to prospective residents and create goodwill with the greater community.
• Complies with budgetary guidelines.
• Involved in public relation contacts in order to secure volunteers from the greater community.
  
  

Duties Include, But Are Not Limited To

• Immediate and appropriate response to “customer” comments and requests for action.
• Ensure community awareness of residence through design and maintenance of volunteer/outreach plans involving general consumers, appropriate area agencies and other professionals.
• Design, development and oversight of creative and exciting activity programming, scheduling at least 6 activities, a day including most evenings and weekends.
• Full understanding of the Morning Pointe Life Enrichment Standards with each activity focused on key aspects of healthy aging and individual preferences.
• Establish a database of community outreach contacts to assist in implementing the Morning Pointe Life Enrichment Standards during daily activities. Make sure contacts are added to the community’s master mailing list.
• Produce monthly activities calendar and appropriate printed support material using approved flyer template.
• Produce a monthly newsletter following the Morning Pointe approved format, including photos and details.
• Basic photographic and computer skills needed for production of newsletter and press submissions.
• Successfully complete the various obligations of the Life Enrichment activities programs within allotted budget.
• Leverage and train resident assistants (RA’s) and volunteers in support skills pertaining to leading activities.
• Meet each new resident within 48 hours and complete an activity assessment, socialization pattern form and resident questionnaire to understand their interests for activity planning.
• Coordinate quarterly special events and other monthly special events with the Executive Director or Community Relations Director, (i.e. Family Night), as specified in the quarterly marketing plan.
• Assist in the development of Personal Service Care Plans for each resident as related to activities of interest.
• Coordinate and implement a vital volunteer program to assist in Morning Pointe life enrichment activities.
• Work with Resident Assistants (RA’s) to communicate with all residents regarding the start of each activity to ensure maximum participation.
• Conduct associate in-service training programs related to activities and volunteerism.
• Respond to requests for mailed marketing materials, i.e., newsletters, as directed by supervisor.
• Ensure family and community awareness of programming through monthly phone calls, mailings and special events mailings as required using approved flyer templates.
• Submit 1-2 times weekly, appropriate photos of activities including details, names and media releases, to the Corporate Communications Director for regular press and publicity for special events.
• Share photos, details of events, birthdays, etc., with Executive Director to update the lobby flat screen production.
• Maintain records of resident participation in daily activities program.
• Weekly one-on-one contact with each resident personally or through the use of volunteers.
• Discovering and utilizing available sources of education, entertainment and activities for residents.
• Offer individual and small group activities for those who choose not to attend regularly scheduled events.
• Post a large, seasonally decorated calendar in the designated common area.
• Assist with the driving functions to external activities/events with residents.
• Attend and assist in coordination of external community events.
• Participate in Manager on Duty program as directed by supervisor.
• Participate as back-up for tours and inquiry calls.
• Other duties as assigned.
  
  

Job Ref #: 19221e15-65e5-4094-a09a-e07771418d6c

Date Posted: 2026-07-31