What are the responsibilities and job description for the Digital Marketing Platforms, Associate position at Morgan Stanley?
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 43 countries.
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence, and strong team ethics. Morgan Stanley can provide a superior foundation for building a professional career. It is a place for people to learn, achieve, and grow.
Responsibilities
The Wealth Management Digital Marketing team is seeking a strategic, collaborative, and execution-focused Associate to oversee and optimize key marketing platforms used by our Financial Advisors.
Morgan Stanley Financial Advisors deliver personalized advice to clients, and our team empowers them with best-in-class digital tools. This role supports the assessment, enablement, and maintenance of platforms including advisor websites, social media, advertising, and more. Reporting to the Executive Director of Advisor Digital Strategy, the Associate will play a critical role in enhancing advisor engagement and platform effectiveness.
Role Overview
This proactive, detail-oriented Associate will support the execution and optimization of key marketing platforms used by our Financial Advisors (FAs). The primary focus will be on FA websites, with additional responsibilities across social media, advertising, and other marketing technology platforms. This role will assist in day-to-day operations, platform enhancements, and cross-functional coordination to drive advisor engagement and platform effectiveness.
Key Responsibilities
We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
NY - Expected base pay rates for the role will be between $58,000 and $115,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.
NJ - Salary range for the position: 58,000 and 115,000 per year. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus component. Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence, and strong team ethics. Morgan Stanley can provide a superior foundation for building a professional career. It is a place for people to learn, achieve, and grow.
Responsibilities
The Wealth Management Digital Marketing team is seeking a strategic, collaborative, and execution-focused Associate to oversee and optimize key marketing platforms used by our Financial Advisors.
Morgan Stanley Financial Advisors deliver personalized advice to clients, and our team empowers them with best-in-class digital tools. This role supports the assessment, enablement, and maintenance of platforms including advisor websites, social media, advertising, and more. Reporting to the Executive Director of Advisor Digital Strategy, the Associate will play a critical role in enhancing advisor engagement and platform effectiveness.
Role Overview
This proactive, detail-oriented Associate will support the execution and optimization of key marketing platforms used by our Financial Advisors (FAs). The primary focus will be on FA websites, with additional responsibilities across social media, advertising, and other marketing technology platforms. This role will assist in day-to-day operations, platform enhancements, and cross-functional coordination to drive advisor engagement and platform effectiveness.
Key Responsibilities
- Assist in managing FA website platforms, including updates, troubleshooting, and user support.
- Support social media enablement through proactive platform troubleshooting, testing and continuous enhancement efforts.
- Aid in the execution of advertising campaigns via our self-service platform, including setup, testing, and advisor support.
- Help coordinate testing and implementation of platform enhancements, ensuring usability, quality assurance, and minimal disruption.
- Provide reporting metrics across platforms to help identify areas for improvement and inform strategic prioritization.
- Collaborate with internal teams—technology, marketing, legal, risk, compliance, analytics—to ensure platform alignment and effectiveness.
- Help identify opportunities to evolve platforms in line with FA needs and firm priorities.
- Work with Field Marketing to support engagement and adoption efforts – user experience improvement, enablement materials, and communications - that promote awareness and usage of these platforms.
- Support platform governance activities, including review of workflows and compliance oversight.
- Coordinate with vendors and internal tech partners to support platform roadmaps and cross-functional initiatives.
- Stay informed on advisor trends, digital marketing tools, and self-service technologies to suggest enhancements and new features.
- 2–4 years of experience in marketing, digital platforms, product support, or program coordination.
- Experience supporting digital marketing tools or platforms (e.g., Yext, Seismic) is a plus.
- Demonstrated ability to support complex programs involving multiple stakeholders and vendors.
- Solid understanding of websites, social media, digital content, and advisor/client communications.
- Strong communication, organizational, and critical thinking skills, with excellent attention to detail.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Collaborative, self-motivated, results-oriented, and creative.
- Experience in financial services or advisor marketing is strongly preferred.
- Bachelor’s degree in marketing, product management, or a related field required; advanced degree or relevant certifications are a plus.
We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
NY - Expected base pay rates for the role will be between $58,000 and $115,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.
NJ - Salary range for the position: 58,000 and 115,000 per year. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business unit’s incentive compensation plan, which also may include a discretionary bonus component. Morgan Stanley offers a full spectrum of benefits, including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually), 10 Paid Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our employees. Please visit mybenefits.morganstanley.com to learn more about our benefit offerings.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Salary : $58,000 - $115,000