What are the responsibilities and job description for the Digital Director of Sales | Apple Valley News Now & Phase 3 Digital | Kennewick, WA position at Morgan Murphy Media?
About Us:
Apple Valley News Now and Phase 3 Digital, your local ABC affiliate in the Yakima/Tri Cities market of Washington State, are proud members of the Morgan Murphy Media family. As a family-owned and people-first business, our communities are not just part of what we do; they are the heart of who we are.
About This Opportunity:
Morgan Murphy Media in Kennewick, WA, comprising Apple Valley News Now and Phase 3 Digital Agency, is seeking a seasoned Digital Director of Sales to lead and grow our digital sales efforts while also overseeing the traditional linear broadcast sales operations at the station. This is an exciting, hybrid leadership role designed for a strategic sales executive who can drive revenue growth across multiple platforms and business lines.
As part of our close-knit family-owned media company, you will help shape the future of media sales, melding digital innovation with proven broadcast sales strategies. You will work at the highest levels of the company with recognition for your leadership in both digital and linear revenue streams.
What You'll Do:
Lead the digital sales team and oversee the traditional broadcast sales team to achieve station revenue goals across all platforms.
Develop and execute comprehensive sales strategies for digital, linear, and integrated multi-platform advertising campaigns.
Innovate new business models and revenue streams, maximizing digital inventory and traditional spots.
Collaborate with clients to craft strategic, customized advertising solutions that leverage digital technology and traditional media.
Partner closely with the General Manager, Programming, and Marketing departments to align sales initiatives with overall station objectives.
Oversee sales operations at multiple locations, including Tri-Cities (KVEW) and Yakima (KAPP).
Manage sales budgeting, inventory, pricing, recruitment, onboarding, coaching, and performance management to meet or exceed revenue targets.
Work collaboratively with Morgan Murphy Media’s sales leadership across markets to share best practices and drive company-wide success.
What You'll Bring:
Minimum five years of sales management experience with a strong focus on digital sales and traditional broadcast sales. Previous Digital Sales Manager a plus.
In-depth knowledge and experience with digital marketing technologies, data analytics, and the innovative application of Artificial Intelligence (A.I.) in sales and advertising strategies.
Proven success in managing multi-platform media sales including digital, local, national, and political advertising.
Expertise in digital advertising technology, programmatic sales, and integrated campaign development.
Strong leadership skills with experience managing sales teams of ten or more.
Proficiency with sales and CRM tools including Wide Orbit Media Sales and Rumple (preferred).
Strong aptitude in Microsoft Office Suite and Excel for data-driven sales decision-making.
Valid Driver’s License and clean driving record.
A history of consistently achieving and surpassing revenue goals.
What Apple Valley News Now/Phase 3 Digital Offers:
Competitive salary range $110,000 - $150,000 annually plus performance-based bonuses.
$300/month allowance for cell phone and gas.
Work in a progressive, family-owned company with a commitment to community and employee growth.
Collaborate with a talented and creative team passionate about media and innovation.
Comprehensive benefits including medical, dental, vision, prescription, life and long-term disability insurance, Employee Assistance Program (EAP), flexible spending accounts, and 401(k).
Emphasized work-life balance with vacation, sick, personal days, and nine paid holidays.
What’s next? Please complete the online application below.
Apple Valley News Now is an Equal Opportunity Employer.
Salary : $110,000 - $150,000