Performance Marketing / Paid Media Manager

We are seeking a Paid Search / Performance Marketing Manager who owns strategy, execution, and performance across a portfolio of client accounts. This is an individual contributor role - not a junior campaign execution position. You will be responsible for developing and defending paid media strategy, managing substantial multi-channel budgets, and leading confident, data-driven client conversations.

You will be accountable not only for what we run - but why we run it - and how it drives business outcomes.

What You’ll Own

Paid Media Strategy & Growth Planning

• Develop comprehensive paid media strategies aligned with client business goals and revenue targets
• Build channel mix recommendations, budget allocations, and structured testing roadmaps
• Forecast performance and identify growth opportunities across search, social, and programmatic channels

Campaign Management & Optimization

• Manage and optimize campaigns across:
• Google Ads (Search, Performance Max, Display, YouTube)
• Microsoft Ads
• Meta
• LinkedIn
• Remarketing
• Programmatic platforms
• Oversee monthly budgets across multiple platforms
• Drive improvements in ROAS, CPA, conversion rate, and lead quality

Performance Reporting & Client Leadership

• Translate campaign data into clear business insights
• Present performance updates and strategic recommendations directly to clients
• Connect advertising performance to revenue, pipeline, and profitability metrics
• Confidently defend strategic decisions using analytics and data storytelling

Cross-Functional Collaboration

• Partner with SEO, analytics, creative, and strategy teams to ensure paid media aligns with broader initiatives
• Support pitches and contribute strategic thinking in new business efforts

AI & Performance Innovation

• Leverage AI tools and automation (e.g., smart bidding strategies, AI-driven creative testing, ChatGPT workflows, predictive insights tools) to improve efficiency and performance
• Stay current with evolving paid media trends, attribution shifts, and platform changes

What Success Looks Like

• Consistently meeting or exceeding CPA and ROAS targets
• Delivering proactive strategic recommendations beyond tactical optimizations
• Leading confident, insight-driven client conversations
• Identifying new growth opportunities across channels
• Demonstrating measurable business impact tied to client goals

Qualifications

Required Experience

• 3–6 years of hands-on paid media experience in an agency or performance-driven environment
• Proven experience owning multi-channel paid media strategy and execution
• Experience managing at least $50K in monthly ad spend
• Strong working knowledge of Google Ads, Microsoft Ads, LinkedIn Ads, and Meta
• Experience developing structured testing plans and budget allocation strategies
• Ability to connect performance data to business outcomes
• Client-facing experience presenting performance insights and recommendations

Technical Skills

• Working knowledge of Google Analytics (GA4)
• Strong Excel skills for analysis and modeling
• Experience with reporting platforms and attribution models
• Certifications in Google Ads or Analytics are a plus

Professional Strengths

• Strategic thinker with strong analytical capabilities
• Detail-oriented with the ability to manage multiple accounts and deadlines
• Self-motivated and comfortable operating independently
• Confident communicator who can lead conversations with senior stakeholders

Additional Information

• Must be available during EST/EDT business hours for internal and client meetings
• Remote role requiring a professional home office environment and high-speed internet
• Company-provided laptop (PC)
• Competitive salary performance-based bonus
• Full benefits package and team perks

Why Join MoreVisibility?

• Strategic, performance-focused agency environment
• High-impact client work across diverse industries
• Collaborative team culture
• Opportunity to influence growth and innovation
• Leadership visibility and career advancement potential

If you are a performance-driven paid media professional who thrives on strategy, accountability, and measurable impact, we’d love to connect.