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Director, West Region

Morales Beverage Group (MBG)
Texas, TX Full Time
POSTED ON 5/24/2026
AVAILABLE BEFORE 6/22/2026
Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Mexcor International seeks a Director, West Region, preferably who resides in the Texas state. We have a competitive compensation package with a wide range of benefits for full-time employees.

Job Description

Reporting to the Senior Vice President, Sales and Marketing, the Director, West Region oversees a team of Regional Sales Managers and is responsible for leading and overseeing sales operations within the Southeast and Northeast region in the following states: Texas, Arkansas, New Mexico, Arizona, Nevada, and California.

The position involves developing and implementing channel/customer strategies to drive revenue growth and achieve Volume and Gross Profit performance targets for each state.

MEXCOR INTERNATIONAL VALUES

  • All-In: Being Accountable; If it’s to be, it’s up to me.
  • People: Growing and building partnerships within a family dynamic.
  • Future Thinking: Innovative and disruptive in our approach.

Duties And Responsibilities

  • Develop and achieve Monthly-Quarterly KPI goals, monitor YTD and MTD progress
  • Deliver annual revenue and volume goals for the West Region
  • Distributor Management- Drive improvement in Route market via brand alignment, raising level of performance from wholesalers, Win unfair share of time and money.
  • Build positive, credible, lasting customer relationships based on trust and value.
  • Develop a channel/customer business growth plan for each state.
  • Lead by example – own state level broker/distributor calls where Region Manager is not present
  • Lead by example #2- own key multi-outlet customer relationships and business plans.
  • Analyze data and insights to increase sales, grow customer business, drive accountability, and achieve objectives.
  • Implement tactics that align with Brand strategies, Customer initiatives, and Shopper-consumer insights.
  • Collaborate and advance new route to market strategies.
  • Fiduciary responsibility - stay within brand case rate budgets, pricing initiatives that adhere to brand strategies and spending, and adhere to expense policies.
  • Be a change agent: entrepreneurial, a thought partner, problem solver.
  • Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment to drive business objectives.

COMPETENCIES

  • Customer Focus: Ensures self and team actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
  • Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
  • Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
  • Managing Vision and Purpose: Communicates a compelling and inspired vision or sense of core purpose. Motivates and aligns others around shared goals and objectives. Creates a climate that fosters excellence.
  • Drive for Results: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.

BEHAVIOR & COMMUNICATION EXPECTATIONS

  • Collaborate with peers and the SVP to strategize issues that disrupt goal achievement
  • A high level of professionalism and confidentiality is crucial to this role
  • Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
    • Being approachable at all times
    • Being known as a trusted resource for knowledge and guidance
  • Desire to deliver excellence – Always looking for the very best product in what we do
  • Living Above the Line – Exhibiting ownership, accountability and responsibility
  • Engaged – Ensuring we all care about MBG and the work we do, from the top - down
  • Responsive – We do what we say in a timely manner
  • Respected – As professionals, we are known for accuracy in all we say and do
  • Confident – Trust in our ability to be successful and make good decisions
Physical Requirements

  • Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
  • May require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
  • Requires driving daily to and from customer accounts within assigned territories

Qualifications

  • 7-10 years industry experience managing wholesalers-brokers and On/Off Premise customers
  • Alcoholic Beverage Supplier experience a bonus.
  • Proficient and professional use of systems to perform duties and responsibilities including the ability to build and structure customer presentations and product proposals.
  • Able to analyze and understand data/information while communicating effectively and clearly to a tailored audience in a fast-paced, results-driven environment.
  • Commercial financial understanding and acumen
  • Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management.
  • Able to travel as needed, be nimble in ambiguity, be open to change, and embrace innovative ideas
  • 21 years or older, High School Diploma or GED
  • Hold a valid and current driver’s license within MVR policy guidelines throughout employment
  • Ensure reliable, insured transportation, in accordance with company policy
    • The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
  • Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Mexcor provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment with Mexcor is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor, with or without cause, with or without notice, and at any time.

Salary : $50,000 - $300,000

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