What are the responsibilities and job description for the Lifecycle/Braze Wizard position at Moonshot?
Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we’ve attracted 2M users.
Our mission: Make moonshots possible for everyone.
Our vision: Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
The Opportunity
As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Responsibilities:
Since our launch in July 2024, we’ve attracted 2M users.
Our mission: Make moonshots possible for everyone.
Our vision: Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
The Opportunity
As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Responsibilities:
- Own all lifecycle messaging in Braze (email, push, in-app, inbox)
- Build and maintain automated onboarding, retention, and win-back flows
- Create dynamic segmentation and triggered journeys
- Set up and monitor promotions and targeted incentives
- Run A/B tests and weekly lifecycle experiments
- Track activation → retention → reactivation KPIs and report learnings
- 5 years in Lifecycle / CRM / Retention for a consumer app
- Hands-on proficiency in Braze (canvas, segmentation, etc.)
- Experience moving metrics, not just sending messages
- Strong short-form copy instincts (mobile-first)
- Comfort using data to inform decisions
- Crypto / trading / sportsbook / DFS experience
- Understanding of trader psychology, incentives, and habit loops
- NYC preferred (will have to travel for in-person sprints)
- Remote
- Competitive salary
- Equity opportunities
- 5% 401(k) Match
- Health benefits (75% premium coverage) $150,000 in life insurance coverage
- $1,000 one time office set up stipend
- Flexible PTO
Salary : $150,000