What are the responsibilities and job description for the Mid-Market Business Development Rep. position at Mood Media?
About Us:
Mood Media is the world’s leading experiential media company, optimizing on-premise retail customer experience and driving significant value for businesses and brands worldwide. With the most comprehensive suite of fully integrated solutions, Mood leverages advanced digital technology, curated and original creative content, and design expertise to make every shopping and guest experience more personal and engaging. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million consumers each day.
General Summary:
The Mid-Market Business Development Representative role is a part of the Global Sales team and is accountable for client satisfaction and all aspects of the total client relationship and experience with Mood as well as executing upon the company’s strategies and initiatives. This role is responsible for expanding Mood’s market share and revenue through multi-site sales. The Mid-Market BDR position secures net-new strategic mid-market accounts and drives significant expansion across Mood’s established portfolio through prospecting, negotiating and closing Master Service Agreements (MSAs) for system-wide adoption.
Essential Job Functions and Responsibilities:
- Proactively identify, research, and prospect net-new national and regional brands that meet the minimum ten-plus to 100 locations criteria, utilizing cold outreach, networking, and executive engagement.
- Lead complex sales cycles to secure Master Service Agreements (MSAs) for system-wide adoption of Mood's services across the New Logo's network.
- Structure, negotiate, and finalize complex, large-scale contracts with C-level decision-makers, focusing on securing both E&L and long-term RMR for all current and future locations.
- Proactively identify and engage key decision-makers within existing Mood client accounts to uncover opportunities for system-wide upgrades or service expansion to five or more new/remaining locations.
- Develop and articulate a compelling business case to existing clients for expanding Mood services across their entire footprint to drive brand consistency and operational efficiency across their multi-site environment.
- Upon deal closure, work closely with the dedicated Account Director and Operations teams to ensure a seamless transition and successful system-wide rollout across all locations.
- Maintain up to date records and accurate pipeline forecasting for both New Logo and Portfolio Expansion opportunities in SFDC.
- Serve as the internal voice of the target franchisor market, collaborating with Marketing and Product teams to refine the Go-To-Market (GTM) strategy.
- Generate quotes, agreements, and proposals for deployments, adhering strictly to Mood's defined sales procedures.
- Other duties as assigned.
Required Travel:
If the job requires overnight travel, what percentage of time is spent away from home base? Up to 25%
Essential Job Qualifications:
College degree (4-year) or Equivalent Experience: 5 years of successful “hunter” sales experience with demonstrated track record of closing net-new logos in multi site/enterprise sales; B2B SaaS, Media or Service or related industry is a plus.
Knowledge/Skills/Abilities:
- Excellent relationship building skills and comfort initiating contact with potential customers
- Proven ability to navigate complex negotiations and secure favorable, long-term contracts across multiple client sites
- Demonstrated history of consistent client retention and building of existing client base
- High level of professionalism and ability to communicate at all levels of the client organization
- Ability to write and execute business plans
- Ability to solve problems quickly and effectively
- Ability to utilize creative skills effectively
- Superior organizational skills
- Advanced written and verbal communication skills
- Demonstrates optimism, energy, and a collaborative spirit while maintaining a focused, detail-oriented, and resolute approach; possesses a curious, creative, and critical mindset.
For further information about Mood Media, please visit www.moodmedia.com.
Mood Media is an Equal Opportunity Employer. All qualified applicants will be considered for employment based on objective work-related criteria, without discrimination based on age, disability, ethnic origin, gender, marital status, race, religion, responsibility for dependents, sexual orientation, gender identity, or other characteristics protected by applicable governing laws.