Marketing Manager

Job Title: Marketing Manager

Role Overview

The Marketing Manager owns Montium’s digital demand engine: the websites, listings, and paid channels that bring prospects to our communities, and the analytics that show which of them turn into signed leases. Working across Montium’s properties in New Jersey, Pennsylvania, and Delaware, the Marketing Manager drives qualified lead volume, lowers cost per lease, and gives leadership a clear, data-backed view of marketing performance.

Working closely with the VP of Asset Management, the Marketing Manager aligns marketing spend and strategy with each property’s occupancy, leasing velocity, and revenue goals. The role partners with Regional and Property Managers to make sure leads are captured, followed up, and converted.

The Marketing Manager directly supports the operational strategy by keeping occupancy, the operation’s headline metric, fed with demand, and by turning marketing data into decisions on where to invest across the portfolio.

Core Responsibilities

Website & Digital Presence

• Own Montium’s corporate and property websites: content accuracy, availability and pricing feeds, user experience, and conversion paths from visit to inquiry to application.
• Manage search engine optimization and local search presence, including Google Business Profiles and review visibility, so properties rank for the searches prospects use.
• Manage website vendors, hosting, and integrations with the property management system and CRM.

Lead Generation

• Build and run property-level lead generation plans aligned to occupancy targets, with priority on lease-ups, renovated units, and properties with occupancy gaps.
• Manage listings and paid placements on internet listing services (e.g., Apartments.com, Zillow, Rent.), plus paid search and paid social campaigns.
• Test and optimize campaigns, ad copy, landing pages, and specials to increase qualified leads and lower acquisition cost.
• Partner with Property Managers and leasing teams on lead response time, follow-up, and tour conversion.

Marketing Analytics & Reporting

• Build and maintain marketing dashboards by property and channel: lead volume, lead source, cost per lead, cost per lease, lead-to-tour and tour-to-lease conversion, and occupancy impact.
• Ensure accurate lead source tracking, attribution, and data quality across the website, ILS, CRM, and property management system.
• Analyze market, competitor, and pricing data to inform marketing and leasing strategy for each property.
• Present monthly performance results and recommendations to leadership.

Asset Management Partnership

• Work closely with the VP of Asset Management to align marketing plans and budgets with property business plans, underwriting assumptions, and revenue goals.
• Provide marketing and leasing demand insights for acquisitions, repositioning, and renovation programs.

Budget, Vendors & Compliance

• Manage the marketing budget and allocate spend by property and channel based on performance.
• Manage relationships with ILS providers, digital agencies, and marketing technology vendors.
• Ensure all advertising complies with fair-housing rules and applicable New Jersey, Pennsylvania, and Delaware requirements.

Travel & Schedule

• Based at Montium headquarters in Lakewood, NJ, with periodic travel to properties in New Jersey, Pennsylvania, and Delaware.
• Occasional evenings and weekends for lease-up pushes and time-sensitive campaigns.
• Valid driver’s license, reliable transportation, and proof of auto insurance required; mileage reimbursed per company policy.

Experience & Education

• 4 years of digital marketing experience, including at least 2 years in multifamily, property management, or real estate.
• Proven results with websites, SEO, ILS platforms, and paid search and social, tied to lead and occupancy outcomes.
• Hands-on experience with marketing analytics, attribution, and reporting (e.g., Google Analytics, Looker Studio, Power BI, or similar).
• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent experience.
• Familiarity with property management/CRM systems (Yardi or similar) and fair-housing advertising requirements; lease-up experience a plus.

Skills & Competencies

• Analytical and data-driven; turns numbers into clear recommendations and spend decisions.
• Strong command of website management, SEO, and digital advertising platforms.
• Advanced Excel or Google Sheets; comfortable building dashboards and reports.
• Proficient in utilizing AI tools (Claude, ChatGPT) to optimize efficiency while ensuring accurate outputs
• Organized and self-directed; manages multiple properties, vendors, and deadlines at once.
• Collaborative partner to asset management and on-site teams; communicates clearly at every level.