What are the responsibilities and job description for the Digital Marketing Coordinator position at Montana State University?
Museum of the Rockies at Montana State University seeks a dynamic and creative Digital Marketing Coordinator to join our team. As Digital Marketing Coordinator, you will be crucial in promoting our museum’s exhibits, events, programs, and overall brand to increase visitor engagement and enhance our public image. The ideal candidate will have a passion for the arts, a strong understanding of marketing principles, and the ability to develop and execute effective marketing strategies. This is not a hybrid position.
Duties and Responsibilities
Marketing Strategy and Planning:
-
Aid the Director of Marketing to
- Develop comprehensive marketing strategies and campaigns aligned with the museum’s goals and objectives.
- Conduct market research to identify target audiences, market trends, and competitive landscape to inform marketing strategies.
- Create and implement an annual marketing plan, including budgeting and forecasting.
Digital Marketing and Social Media:
- Manage the museum’s online presence, including the website, blog, social media, events, programs, and reputation management channels.
- Create and curate engaging content for social media platforms to increase brand awareness and engage with the museum’s audience.
- Monitor social media performance, track analytics, and make data-driven recommendations for improving reach and engagement.
Event Promotion and Public Relations:
-
Aid the Director of Marketing in:
- Developing and executing digital marketing plans to promote special events, exhibitions, lectures, programs, etc. to attract diverse audiences.
- Assist in coordinating media relations activities, including press releases, media kits, and press conferences, to generate positive media coverage and increase public awareness.
- Establish and maintain relationships with local media outlets, influencers, and community organizations to facilitate collaborative marketing opportunities.
Performance Analysis and Reporting:
- Aid the Director of Marketing to:
- Monitor and analyze marketing campaign performance, including website analytics, social media metrics, online reviews, and visitor feedback.
- Prepare regular reports on marketing activities, outcomes, and return on investment (ROI) for presentation to museum management.
- Writing and conducting market surveys and visitor evaluations to gather insights and feedback for continuous improvement.
Required Qualifications – Experience, Education, Knowledge & Skills
- Bachelor’s degree in marketing, communications, arts administration, or a related field (or equivalent experience).
- Proven experience in marketing, preferably in the museum, arts, or cultural sector.
- Proficiency in digital marketing, social media management, and content creation.
- Excellent written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
Preferred Qualifications – Experience, Education, Knowledge & Skills
- Strong understanding of marketing principles, strategies, and best practices.
- Creative thinking and ability to develop innovative marketing ideas.
- Proficiency in using marketing tools and software, such as Google Analytics, social media management platforms, and content management systems.
- Familiarity with the local arts and culture scene and understanding of the museum industry.
The Successful Candidate Will
- An appreciation and passion for the interdisciplinary mission and aspirations of Museum of the Rockies.
- The maturity, interpersonal skills, and warmth to work effectively with the Executive Director, Trustees, senior colleagues, staff, and donors, and to provide motivation at all levels throughout the organization.
- The energy, entrepreneurial drive, creativity, flexibility, results-orientation, and tolerance for ambiguity that is necessary to lead a complex organization to a significantly higher level of fundraising and programmatic success.
- A passion for embracing diversity, equity, and inclusion of all people at all levels in the institution and community.
- Excellent communication skills—both oral and written—with a reputation for building and maintaining relationships with people at all levels of an organization, across a diverse range of educational and social backgrounds.
- Proven analytical and strategic skills, with experience creating strategic fundraising plans, and the detail orientation and follow-through to implement those plans and to achieve or exceed goals.
- Ability to occasionally work a flexible schedule, including evenings and weekends.
Position Special Requirements/Additional Information
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.
Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.
This position has supervisory duties?
Yes
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Upon a successful search
Position End Date (if temporary)
Open Date
Close Date
Applications will be:
Screening of applications will begin on July 5, 2024; however, applications will continue to be accepted until an adequate applicant pool has been established.
Special Instructions
Diversity Statement
Montana State University values diverse perspectives and is committed to continually supporting, promoting and building an inclusive and culturally diverse campus environment. MSU recognizes the importance of work-life integration and strives to be responsive to the needs of dual career couples.
In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference please complete the veteran’s preference information located in the Demographics section of your profile.
MSU’s Non-Discrimination Policy and Discrimination Grievance Procedures can be located on the MSU Website: https://www.montana.edu/hr/recruitment/dualcareer.html
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