Demo

Collegiate Marketing Lead

Monster Energy
Birmingham, AL Full Time
POSTED ON 4/29/2025
AVAILABLE BEFORE 5/28/2025
Position Summary

Manage the overall direction and training of the Collegiate Marketing program. Work to identify, negotiate, and execute opportunities within their assigned territory.

Primary Responsibilities

  • Identify and engage in all aspects of the student life, both on and off campus. Develop and manage relationships with influential groups and individuals, student organizations, including but not limited to: Greek life, sports, intramurals, gaming, fashion, and lifestyle. Off Campus support to include, but not limited to, housing complexes, venue partnerships, gym affiliations, promoters, and transportation hubs.
  • Manage Collegiate Ambassadors within assigned territory. Own the recruiting, training, and direction of the Collegiate Ambassadors on campus. Frequent in-person check-ins with the Collegiate Ambassadors.
  • Field Sampling, Event Activation and Product Distribution: Collaborate and lead collegiate focused samplings and activations, in and around campus. Plan and manage all aspects of the event/sampling process: pre, during, and post duties including: contract negotiation, personnel staffing, product delivery/distribution, transportation, supplies, etc. of local events and partnerships
  • Scheduling & Reporting: Communicate Collegiate Ambassador program activity to Collegiate Manager and local market stakeholders. Review and approve assigned Collegiate Ambassador reports through online portal. Ensure all Collegiate Ambassadors meet report deadlines for their required campus activity.
  • Market Support: Collaborate with marketing teams as needed for non-collegiate events, as well as leading efforts to identify sales opportunities and event activations for the sales division.
  • Safely and effectively work in multiple fast paced environments, including warehouse and frequent off-site job locations. Complete tasks both independently and as a team player, willing to learn, flexible schedule and work weekends and holidays. Maintain a positive attitude, have excellent verbal communication skills, as well as exceptional spatial awareness. Organized, can adapt to changes and new situations.

Job Specifications

  • Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study
  • Between 1-3 years of experience in sales or marketing
  • Computer Skills: Microsoft Office
  • Must have a valid Driver's License and clean driving record as will, at times, drive company provided vehicle independently

Base Pay Range: USD $36,855 - USD $49,140 ( )

Salary : $36,855

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