What are the responsibilities and job description for the Brand Manager, Green position at Monster Energy?
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
In this role, you'll lead marketing platforms and programs, focusing on activities that engage consumers, customers, and bottlers. You will be responsible for tracking and maintaining monthly performance reports, continuously monitoring marketing trends, and closely observing competitors in the marketplace to ensure Monster Energy remains at the forefront of innovation and strategy. Your efforts will drive brand awareness and competitive edge in a rapidly evolving industry.
The Impact You'll Make:
- Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
- Lead, manage and coach the brand marketing team
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
- Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
- Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
- Develop and manage project workflows as it pertains to brand marketing Initiatives.
- Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
- Ensure all projects and programs are accounted for and meet budget parameters.
- Develop new news and big ideas for brand programs and projects.
Who You Are:
- Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study
- More than 5 years of experience in marketing, brand management
- Between 3-5 years of experience in consumer packaged goods (CPG) industry preferred
- Microsoft Office, Social Media, Click Up, Nielsen
Monster Energy provides a competitive total compensation. This position has an annual estimated salary of USD $84,000 - USD $112,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.
Salary : $84,000 - $112,000