Strategic Marketing Manager

The Strategic Marketing Manager is responsible for shaping and executing market strategies that drive growth and competitive advantage across key market segments. This role leverages market insights to define segment strategies and identify opportunities to build a robust pipeline of innovations aligned with customer needs and business objectives. Acting as a strategic leader, the manager will guide the organization in deploying segment-specific strategies and ensure prioritization of high-impact projects that deliver on organizational and segment specific strategies. The position serves as a link between market intelligence, innovation development, and commercial execution, enabling the business to anticipate trends, respond to competitive dynamics, and deliver differentiated solutions.

Responsibilities

• Marketing

Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.

• Marketing Impact Assessment

Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.

• Data Collection and Analysis

Conduct research using primary data sources, and select information needed for the analysis of key themes and trends.

• Portfolio Management

Plan and deliver projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.

• Product and Solution Development

Define and deliver products and services that meet customer needs by selecting the best possible approaches available within established systems.

• Stakeholder Engagement

Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.

• Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

• Market Segmentation and Strategy Development

Develop strategy for market segments and communicate and implement the strategy. Continuously refine and adjust strategy based on market intelligence and learnings.

Tasks

• Identify key market insights to drive pipeline of NPD products.
• Generate insights and collaborate with key customers to identify opportunity areas in the core market spaces.
• Support NPD prioritization based on market needs and support head of marketing and product management with rationale and NPD strategy.
• Drive value proposition development for external and internal knowledge to lead to more effective sales communication.
• Collateral development to lead to more effective communication channels and enhanced value of MonoSol externally-Support marketing communications with brand development and execution of this collateral
• Insights and recommendations based on consumer data and market reporting.
• Develop and implement market strategies to drive product positioning, growth, and adoption, ensuring continuous refinement based on performance metrics and market trends.
• Develop KPIs to assess and track how the strategy has developed and if revisions are needed on an ongoing basis.
• Cross functional collaboration with R&D to convey market needs into actionable developments for the organization.
• Support financial analysis for new product developments and assess go to market strategy for new innovations.
• Collaborate with R&D to translate market needs into actionable development priorities.

• Bachelor's Degree in Marketing, Management, Finance or Engineering required, MBA preferred.
• 3-6 Years of experience in a Marketing Manager capacity required with at least 1 year of supervisory experience preferred.
• Experience in a Technical B2B environment preferred.

Additional information

Applicable only to applicants applying to a position in any location with a pay disclosure requirements under state or local law:

• The compensation range that is described below is the possible base pay compensation that the company believes in good faith that it will pay for this role at the time of posting based on job grade for the position. Individual compensation within this range is based on many factors such as years of experience etc. so the company might pay more or less than the posted range and it is understood that this range may be modified in the future.
• In addition to base compensation, MonoSol provides a yearly incentive compensation bonus, a profit sharing bonus when eligible, a comprehensive benefits package including medical, dental, vision insurances, short term disability, long term disability, accidental death and dismemberment, term life insurance, voluntary term life insurance, transit flexible spending account (if applicable), employee assistance program, identity theft protection, 401k and paid time off (vacation and sick days).

Compensation range - $102,994.61 - $169,225.50

Incentive Compensation Bonus Target – 15%

Paid time off amount – 15 days

Closing

The above statements are intended to describe the general nature and level of the work being performed by employees assigned to this position. This is not intended as an exhaustive list of all responsibilities, duties, and skills required. MonoSol, LLC reserves the right to make changes to the job description whenever necessary.

Disclaimer

As part of MonoSol, LLC’s employment process, finalist candidates will be required to complete a physical, drug/ alcohol test, and background check prior to employment commencing. MonoSol, LLC is an equal opportunity employer. All qualified applicants will be considered without regard to race, national origin, gender, age, disability, sexual orientation, veteran status, or marital status.

Salary : $102,995 - $169,226