What are the responsibilities and job description for the Websites & Ecommerce Marketing Specialist position at Monin, Inc?
About Us
Monin is a global company with more than 100 years of history, but we're always looking for better ways to work, create, and grow. We value collaboration, curiosity, and people who take ownership and make things happen.
About the Opportunity
Do you enjoy solving problems, improving online shopping experiences, and finding ways to make things work better? Are you detail-oriented, comfortable juggling multiple priorities, and excited by the opportunity to delight customers and make a measurable impact?
We're looking for a proactive, customer-focused Websites & Ecommerce Marketing Specialist to help grow Monin's websites and ecommerce channels. In this role, you'll own day-to-day ecommerce operations, improve customer experiences, analyze performance, and bring digital initiatives to life across our Shopify-based ecommerce ecosystem. You'll work closely with teams across Monin and external partners to solve problems, support business growth, and continuously improve how customers interact with our brand online.
What You'l Do:
- Website and Ecommerce Management:
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- Own day-to-day operations, performance, and ongoing optimization of assigned websites and ecommerce channels, initially focused on Monin.ca, with responsibilities evolving based on business needs. Monitor website performance, user experience, and site functionality.
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- Partner with developers to investigate, document, prioritize, test, and resolve technical issues and implement enhancements.
- Ensure content accuracy and compliance with US and Canada laws, policy, and best practices and coordinate with appropriate internal teams and external partners to implement applicable requirements.
- Customer Experience Optimization:
- Lead personalization, retention and upsell strategic projects, including reviews, search, recommendations, loyalty, subscriptions, gift bundles, to improve customer satisfaction, engagement, product discovery, and sales
- Implement A/B testing and usability studies to optimize website elements, including landing pages, checkout, and product pages.
- Serve as the primary ecommerce point of contact for customer service to investigate and resolve issues and improve customer satisfaction.
- Data Analysis and Performance Management:
- Monitor and analyze sales, traffic, conversion, customer behavior, customer experience KPIs to identify trends, risks, opportunities and prioritize action plans for maximizing success and performance improvement.
- Own monthly ecommerce performance reporting against goals and provide actionable insights and recommendations.
- Collaborate with internal teams to prioritize actions based on data insights.
- Ecommerce Marketing Execution:
- Understand and support ecommerce marketing strategies to drive traffic, increase sales, and improve conversion rates.
- Coordinate and execute website promotions, seasonal campaigns, product launches, and content updates, including setup, quality assurance, troubleshooting, and post-launch monitoring in partnership with communications and other teams.
- Execute SEO, AEO, GEO improvements in coordination with website developers, communications, content teams.
- Maintain brand consistency across all ecommerce touchpoints.
- Collaboration and Coordination:
- Work closely with cross-functional teams, including communications, IT, sales, product, and customer service, to align ecommerce priorities, resolve operational issues, and support overall business goals.
- Serve as the primary day-to-day point of contact for external vendors, fulfillment partners, operators and distributors to grow Monin’s ecommerce footprint.
- Independently manage assigned projects, priorities, and cross-functional communications, maintaining project timelines, status updates, and task tracking to ensure timely execution and resolution of issues.