VP, Social & Audience Growth

Job Title: VP, Social & Audience Growth

Location: Hybrid - Santa Monica (Onsite Mon-Thurs, WFH Friday)

Start Date: ASAP

Duration: 6 month contract (strong potential to extend/convert)

Compensation: $69-82/hr (W2)

Benefits: Health, dental, vision, 401k

Position Overview

We are seeking a VP, Social & Audience Growth to lead and evolve our social strategy into a true engine for audience expansion.

This role sits at the intersection of campaign marketing, platform strategy, and digital distribution. You will define how content breaks through in a crowded social landscape leveraging trends, partnerships, and platform-native storytelling to drive reach beyond owned channels.

As a challenger brand, we operate with a lean, high-impact team offering the opportunity to build, innovate, and shape how social drives growth, rather than simply executing within an established machine.

What You'll Do (Day-to-Day)

• Lead social strategy across all campaigns, ensuring best-in-class execution across platforms
• Identify ways to optimize performance in real time- leveraging trends, cultural moments, and partnerships
• Rethink how social channels are structured and scaled, including consolidating and strengthening flagship brand channels
• Drive audience growth with a focus on expanding reach beyond organic social
• Oversee agencies and internal teams to ensure campaigns are executed at full force and on schedule
• Act as both a strategic leader and hands-on operator—guiding vision while staying close to execution

Key Responsibilities

Campaign & Social Leadership

• Own social strategy for campaign launches, ensuring alignment with broader marketing goals
• Translate campaign objectives into platform-native executions that drive engagement and reach
• Partner closely with internal marketing and creative teams

Audience Growth & Platform Strategy

• Develop strategies to grow audiences at scale, particularly across flagship channels
• Identify opportunities to break beyond owned media through creators, partnerships, and distribution tactics
• Stay ahead of emerging trends and translate them into actionable growth strategies

Channel & Ecosystem Optimization

• Evaluate and optimize current social channel structure (e.g., brand vs. title-specific handles)
• Drive a more cohesive and scalable approach to social presence
• Increase discoverability and sustained audience engagement

Agency & Team Leadership

• Manage 2 direct reports and oversee 2-3 external agencies
• Ensure agencies are delivering high-quality, on-strategy work across all campaigns
• Establish clear workflows, priorities, and performance expectations

Partnerships & Innovation

• Identify and activate partnerships that extend reach and cultural relevance
• Test new formats, tools, and distribution strategies to continuously improve performance
• Foster a culture of experimentation and learning

Qualifications & Experience

Must-Haves

• 10 years of experience in social, digital, or platform marketing
• Proven experience leading social for campaigns (entertainment or content-driven strongly preferred)
• Deep expertise across all major social platforms and how content performs within them
• Experience managing teams and external agencies
• Track record of driving audience growth and expanding reach beyond owned channels
• Ability to operate both strategically and hands-on
• Background in social media for network TV / streaming brands

Preferred

• Experience in tech or digital-first companies (nice to have)
• Experience working with creators, influencers, and platform partners

What Success Looks Like

• Audience growth accelerates across key channels, especially flagship brand accounts
• Social becomes a high-impact distribution and growth engine for campaigns
• Campaigns consistently break through via platform-native, trend-driven execution
• Agencies and internal teams operate seamlessly and at a high level
• New strategies and structures unlock scale and efficiency across social

Who You Are

• A strategic thinker who can also execute when needed
• A strong but empathetic leader—collaborative, kind, and low-ego
• Comfortable working in a lean, fast-paced environment where you wear multiple hats
• Excited by the opportunity to build and shape, not just maintain