Senior Manager, Partnership Marketing

Apply now: Sr. Manager, Partnership Marketing, location is Hybrid (Boston, MA). The start date is ASAP for this Permanent position.

Job Title: Sr. Manager, Partnership Marketing
Location-Type: Hybrid (Boston, MA)
Start Date Is: ASAP
Duration: Permanent
Compensation Range: $120,000 - $125,000 discretionary bonus
Benefits: Eligible for Health, Dental, Vision, 401K, PTO
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Lead partnership marketing strategy and integrated go-to-market activations across Basketball and other key sports, driving athlete partnerships, brand storytelling, and cross-functional marketing initiatives that strengthen consumer engagement and commercial performance.

• Lead partnership marketing strategy for Basketball and additional sports initiatives.
• Manage relationships with athletes, agents, agencies, and strategic partners.
• Develop and execute integrated marketing campaigns across product launches and seasonal initiatives.
• Partner cross-functionally with Product, Brand Marketing, Social, PR, eCommerce, Retail, and Sales teams.
• Oversee creative development from concept through launch.
• Identify new athlete, talent, and partnership opportunities.
• Attend basketball events, tournaments, camps, and industry activations.
• Manage partnership budgets, campaign timelines, and performance metrics.
• Develop agency briefs for social, influencer, experiential, and integrated campaigns.
• Support athlete content creation across digital, retail, social, PR, and eCommerce channels.
• Manage, mentor, and develop a team of two Partnership Marketing Managers.
• Monitor sports, culture, and industry trends to identify emerging opportunities.

• 8 years of experience in sports marketing, partnership marketing, athlete marketing, or brand partnerships.
• Strong expertise within Basketball and deep understanding of basketball culture.
• Experience managing athlete, talent, or sports partnerships.
• Proven experience creating partnership marketing plans and integrated go-to-market strategies.
• Experience leading and developing a marketing team.
• Strong cross-functional collaboration with Product, Marketing, PR, Social, Digital, and Sales.
• Excellent project management and stakeholder management skills.
• Ability to manage multiple initiatives in a fast-paced environment.
• Self-starter with exceptional organizational and communication skills.
• Bachelor's degree in Marketing, Sports Management, Communications, Business, or related field.

Preferred Qualifications:

• Experience outside of the footwear industry (consumer brands, sports organizations, agencies, etc.).
• Existing network within professional, collegiate, or grassroots basketball.
• Experience negotiating partnership agreements.
• Background in influencer marketing or talent management.
• Golf, soccer, or tennis marketing experience.