Vice President

Vice President role available with a reputable PR agency where this person will lead creative strategy, manage a small team and oversee media relations for a range of clients including, but not limited to the beauty, technology, retail and wellness spaces. The work this team produces drives major culturally focused campaigns and is a mix of quick newsjacking moments as well as fully integrated, strategic programming.

As a team lead, the VP will drive the client relationship and oversee strategy while leading junior staff to deliver.

Note: This role is hybrid, two days a week in office

Responsibilities:

• You’ll act as a strategic lead directing high-level media strategy, brand messaging, narrative storytelling development, when and how to roll out news as well as identifying and mitigating risks, etc.
• Develop a strong relationship with brand stakeholders and manage key communications with high level client contacts.
• Support and guide the team including junior staff to reach their goals and challenge the team to create enticing, timely and creative pitches.
• Craft PR strategies aligned to marketing and business objectives.
• This position identifies relevant trending conversations, spots potentially viral moments, and maps out brand campaigns. You’ll have the opportunity to see your craziest ideas come to life.
• Executing work with a strong attention to detail and always applying learnings to future assignments while ensuring KPIs are thoughtfully set and then exceeded.
• In support of the EVP, you will manage several financial aspects including profitability, staffing, planning, and budgeting at a high level.
• You will oversee day-to-day work as well as the long-term professional development of 3-5 direct reports

Qualifications:

• You have around 10-13 years of directly relevant experience
• You have showcased strong client management skills including the ability to build and troubleshoot with the client to ensure all ideas are newsworthy and pressworthy
• You keep your finger on the pulse of how the media landscape is changing and are excited to proactively adapt your approach in real-time to stay ahead of the curve
• You have experience working on all aspects of press beyond media relations including awards programs, evergreen product pitching, product launches, mailers, events, etc
• You’ve demonstrated the ability to develop strong press relationships and have successfully taught this skill to junior staff
• You have vision, thinking through where your clients live in the world and what key messages and story devices help support that house
• You’ve showcased excellence in partnering with multiple agency partners across various marketing channels to develop integrated brand campaigns

Comp - $145k-$175k inclusive of base bonus