Director of Paid Social- Global Financial Industry Leader

Are you a strategic digital leader who thrives at the intersection of creativity, data, and global brand impact? Do you get energized by building full-funnel paid social programs that not only spark attention but drive real business outcomes? This is your chance to shape a high-visibility, global paid social strategy for one of the world’s most influential technology and financial organizations.

A leading global company at the forefront of financial innovation is looking for a Director, Global Head of Paid Social Media to elevate its presence across platforms, accelerate engagement, and bring bold, digital-first storytelling to life. In this role, you’ll partner closely with Communications, Marketing, and Business teams to champion a paid social strategy that fuels brand awareness, demand generation, and global influence.

Key Responsibilities

• Build and execute a multi-channel, full-funnel global paid social strategy aligned with brand and business priorities.
• Act as a trusted advisor to senior stakeholders, ensuring alignment and strategic cohesion across teams.
• Serve as the internal expert on paid social trends, platform innovation, and performance optimization.
• Define KPIs, create measurement frameworks, and translate insights into compelling, actionable recommendations.
• Deliver clear performance reporting to senior leadership, telling a cohesive, data-driven story behind every campaign.
• Oversee budgets, media planning, and vendor relationships with precision and strategic vision.
• Cultivate strong partnerships with major platform partners to unlock early access to tools, products, and betas.
• Lead two London-based direct reports while fostering a collaborative, innovative, high-performing team culture.

The Ideal Candidate

• 8–10 years in paid social, digital marketing, or media strategy, ideally within a B2B environment (agency or in-house).
• Proven success leading complex, multi-platform paid campaigns and guiding high-performing global teams.
• Deep strategic acumen with an innovative mindset and mastery of platform-specific best practices and full-funnel marketing.
• Skilled in leveraging AI tools and automation to streamline workflows and elevate campaign results.
• Exceptional communicator who thrives in cross-functional environments and influences with clarity and confidence.
• Brings a high bar for execution, thrives in fast-paced settings, and navigates complexity with agility.

Title: Director of Paid Social- Global Financial Industry Leader

Location: New York City

Workplace Type: Hybrid

Salary: $145,000-$165,000

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