Marketing Lead - Inbound Growth

About Monaire

Monaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact.

We’re growing fast across commercial and enterprise portfolios — and we’re looking for a marketing leader who can build and scale our inbound demand generation engine from zero to repeatable motion.

What You’ll Do

You’ll own Monaire’s inbound funnel end-to-end — strategy, execution, and optimization. This is not a “manage the agency” role. You’ll architect the systems, test relentlessly, and double down on what works.

Your core responsibilities:

• Own the inbound strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
  

• Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
  

• Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
  

• Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.
  

• Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
  

• Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
  

• Build the foundation — establish our inbound playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
  

Requirements

Who You Are

You’re a hybrid: analytical and creative, scrappy and strategic. You’ve built inbound funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.

• 5 years in marketing, growth, or demand gen — ideally in B2B SaaS, cleantech, or IoT
  

• Demonstrated success designing and optimizing multi-channel campaigns
  

• Proficient in HubSpot (or equivalent), CRM analytics, and A/B testing tools
  

• Strong copywriting instincts and an ability to translate technical value into business ROI
  

• Deep understanding of data-driven decision-making — you live in dashboards
  

• Bias toward execution: you test, learn, and iterate faster than others can plan
  

Bonus points if you:

• Have experience selling to facilities, operations, or energy management professionals
  

• Have built inbound systems from scratch (tools, workflows, automation)
  

• Can code in SQL or build dashboards to self-serve your insights
  

• Have worked in an early-stage startup or energy/proptech environment
  

Benefits

• Mission-driven: Reduce carbon emissions and operational costs for the built environment
  

• Early ownership: You’ll define how Monaire grows
  

• Fast feedback loop: Your campaigns will have visible, immediate impact on revenue
  

• Work with a sharp, motivated team of engineers, designers, and operators building category-defining tech
  

• Competitive base salary and meaningful equity
  

• Unlimited PTO