Sales and Marketing Director

Your passion for others can brighten the lives of older adults while shaping your own fulfilling career!

The Whitford is a new construction Senior Living community located in Dublin, CA that will be opening in the fall of 2026.  We are seeking a dynamic and results-driven Director of Marketing and Sales to lead our sales and marketing efforts. The ideal candidate will be a seasoned professional with a passion for serving seniors, a desire to learn about the senior living industry, and a proven track record of achieving and exceeding sales targets. This leadership role involves administrative tasks, creative work, and project coordination. All responsibilities must be completed in accordance with organization policies and procedures, current standards, guidelines, and regulations.

PRINCIPAL DUTIES:

Essential Job Duties: (Other duties will be assigned as needed) Must be willing and able to do the following:

· Achieve maximum occupancy and revenue levels by keeping the community at or above budgeted monthly occupancy

· Responsible to maintain all expenditures for department to remain within budget allowances, review monthly operating statement for accuracy and explain variances to budget. 

· Keep and maintain appropriate records 

· Assist with preparation of Yearly Marketing Budget

· Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up to date and inquiry process to ensure inquiries are handled properly at all times

· Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:

a. Community Event

b. Educational Seminars

c. Professional Networking

d. Advertising

e. Public Relations

· Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week

· Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. 

· Ensure all existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact

· Keep abreast of key market competitor’s strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports

· Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources

· Supervise (two or more full time or the equivalent) Residency Counselors to include hiring, training, evaluating, and coaching within established policies and procedures

· Participate with management team to assure the marketability of the community including:

a. Upkeep and attractiveness

b. Resident/Family communications

c. Utilization of internal events for marketing

d. Accountable for in-house marketing and sales training.

QUALIFICATIONS:

· Bachelor’s degree with emphasis in marketing/sales preferred

· Five years of experience in marketing and sales preferred with experience and/or knowledge of senior living industry.

· Management experience is also preferred.

· Ability to speak, read, and comprehend the English language

· Proficiency with Microsoft Office Suite products 

· Must possess personal driving record consistent with the requirements of the state

PI277924175