What are the responsibilities and job description for the Growth Marketing Manager — DTC Paid Media position at MOHR Talent?
Growth Marketing Manager — DTC Paid Media
Brooklyn, NY | $110,000–$125,000 Bonus Benefits
A premium consumer and e-commerce brand is looking for an experienced Growth Marketing Manager to lead paid customer acquisition and help scale its digital business.
The ideal candidate comes from a rapidly growing DTC, fashion, luxury, accessories, beauty, eyewear, or retail brand and has directly managed paid campaigns and significant digital-media budgets.
Key Responsibilities- Plan, launch, and optimize customer-acquisition campaigns across Meta and Google
- Manage paid-search, paid-social, video, display, and emerging-media investments
- Allocate budgets based on revenue, ROAS, CAC, conversion, and growth targets
- Develop testing roadmaps for creative, audiences, offers, messaging, and landing pages
- Translate performance data into clear insights and business recommendations
- Work closely with creative and brand teams to produce high-performing digital advertising
- Coordinate campaigns with CRM, influencer, affiliate, organic social, and retail initiatives
- Identify new platforms and opportunities for scalable customer growth
- 5 years in performance marketing, growth marketing, paid media, or digital acquisition
- Direct-to-consumer e-commerce experience
- Hands-on experience with Meta Ads Manager and Google Ads
- Experience managing multimillion-dollar media budgets
- Strong knowledge of customer acquisition, attribution, ROAS, CAC, and conversion optimization
- Experience at a comparable consumer brand or direct competitor
- Strong analytical, organizational, and cross-functional communication skills
- Ability to work onsite five days per week in Manhattan
- $110,000–$125,000 base
- 6% performance bonus
- Comprehensive health benefits
- 401(k)
- Paid leave and holidays
- Commuter benefits
- Training and educational support
- Employee product allowance