Manager of Performance Marketing

Why Mogul?

Mogul is a highly motivated team building platforms and products for the future of real estate.

We are driven by the belief that technology can fundamentally reshape the entire real estate industry. We leverage cutting-edge tools and artificial intelligence to increase transparency, lower the barriers to entry, and create efficiencies across all facets of real estate.

Our real estate investing platform provides all investors direct access to high-quality, cash-flowing, residential US properties. With additional products / platforms implemented at scale, we architect the new infrastructure of real estate.

Our team's culture of inclusion and open discussion drives efficiencies, innovation, and autonomy. We operate in the exact way you had been saying your former employer should have operated this entire time (if the meeting could be an email, it will be; no PowerPoint presentations with fancy renderings).

Join our mission to bring one of life's necessities (shelter) into the AI digital age, open the asset class to millions, and in doing so, enhance financial literacy and shrink the wealth gap.

Mogul's Core Values

• We, Not I — A company is just a collection of people striving towards a goal. To achieve the goal, we all need to be striving for the goal together
• Creative Problem Solving — Every problem has a solution, it just might not be the most direct path. Operate on principles, and solve from there
• The Highest Quality (1 of 1) — Approach everything with quality, every interaction, product, property, everything. The little things matter
• Client obsessed — We are nothing without our customers. Treat them like you would treat family, assuming you love your family
• Input focused, Output oriented — Everything is measurable, our inputs drive outputs, and the scientific method is how we learn & grow
• Let's F*cking Grow — Pretty simple, grow, learn, act. Just make sure you are pushing forward in all areas at a rapid pace
• Execute — Execute. Execute. Execute

Mogul's Purpose

Unlock Real Estate, Make Money, Create Impact

Mogul's Niche

Redefining Residential Real Estate

About the Role

Mogul is seeking a hands-on Manager of Performance Marketing to own and scale our acquisition across paid search, paid social, podcasts, affiliates, and whatever channel comes next. You'll report directly to our CEO. This is not a role where you manage a team or an agency and review performance from a distance: you'll be in the platforms yourself, launching campaigns, managing budgets, analyzing performance, testing creative and audiences, and continuously finding new opportunities for growth. The right person is equal parts performance marketer, analyst, and experimenter.

Location: This role is based in our New York City office. You must be located in, or willing to relocate to, NYC and able to work in person from our NYC office.

• Paid Search & Social: Personally build, launch, optimize, and scale campaigns across Google, Meta, TikTok, Reddit, LinkedIn, X, Microsoft, and other relevant channels
• Podcasts & Affiliates: Own measurement and analytics for our podcast advertising and affiliate partnerships
• New Channels: Help decide where we invest next, including connected TV and TV, emerging social platforms, and advertising inside AI platforms like ChatGPT
• Hands-on experience personally managing paid media budgets in the platforms is ESSENTIAL

What You'll Do

• Report directly to the CEO
• Communicate performance, insights, opportunities, and recommendations clearly to leadership
• Run paid search and paid social, hands on
• Build, launch, optimize, and scale campaigns yourself, rather than managing junior team members or outside agencies
• Own campaign budgets, bidding strategies, targeting, audience development, creative testing, and ongoing optimization
• Monitor and optimize CAC, ROAS, conversion rate, LTV, and other growth KPIs
• Develop a performance media and acquisition strategy aligned with Mogul's growth objectives
• Podcasts and affiliate partnerships
• Own measurement and performance analysis for podcast advertising and partnerships
• Evaluate and optimize affiliate partnerships: partner performance, acquisition economics, attribution, and scalability
• Measurement and testing
• Evaluate attribution and measurement across channels to understand the true impact of our marketing investments
• Build structured testing roadmaps across audiences, creative, messaging, offers, landing pages, platforms, and campaign formats
• Partner closely with creative to identify which concepts and messages drive performance, and turn those findings into future creative direction
• New channels
• Research and test acquisition opportunities beyond search and social, including connected TV, TV, new social platforms, and AI-driven ad products such as ChatGPT ads
• Stay current on platform betas, new capabilities, and changes in consumer behavior
• Diversify Mogul's acquisition mix and reduce reliance on any single platform

Where This Goes

• We're building this role as a path to leading Mogul's growth marketing. You'll start hands-on in the platforms, take on more of the acquisition mix as we add channels, and grow into owning the strategy behind it and eventually the team beneath you.

Required Skills & Technology

• Ability to quickly learn concepts, skills, and processes on the fly
• Use AI to automate workflows, reporting, and existing processes
• Deep, hands-on command of Google Ads, Meta Ads Manager, TikTok Ads, Reddit Ads, and other major advertising platforms
• Attribution, measurement, and tracking, including third-party tracking vendors and native platform measurement tools
• Strong quantitative and analytical skills: turn performance data into actionable growth strategies
• Understanding of how creative, audience, channel, and landing page work together to drive campaign performance
• Capacity to justify every decision with data-backed analysis
• Creative problem-solver who seeks multiple solutions to one problem rather than one solution to multiple problems

Required Experience

• Performance Marketing: 5 years in performance media, paid media, performance marketing, growth marketing, or digital acquisition
• Hands-On Platform Management: Deep experience personally running paid search and paid social campaigns and optimizing meaningful media budgets
• Testing: Experience developing and executing structured testing programs
• Measurement: Experience with attribution, measurement, tracking, and marketing analytics across channels
• Channel Expansion: Ability to evaluate new channels on data and business opportunity, and a willingness to test channels that don't have an established playbook yet
• Communication: Clear communicator who can explain performance and strategy to both marketing and non-marketing stakeholders
• Execution & Ownership: Entrepreneurial, highly hands-on, and comfortable in a fast-paced, high-growth environment
• Growth Capacity: Capacity to grow into leading a performance marketing team as the company scales

Nice to Have

• Experience measuring podcast advertising (promo codes, vanity URLs, survey-based attribution)
• Experience running or optimizing affiliate and partner programs
• Experience testing connected TV, TV, or ads inside AI platforms
• Experience marketing a financial product, fintech, or another regulated category (not required)
• Comfort with SQL or BI tools
• Real estate or investing knowledge

What Mogul Offers

• Opportunity to advance the entire real estate industry and become part of the new face of real estate
• Efficiency, transparency, and open lines of communication
• Creative environment with room to grow in both your role and career
• Growth and performance based on work product, not on hours spent working (if Leonardo Da Vinci was based on quantity rather than quality, he would be considered the worst painter of all time)
• Autonomous level of responsibility, with direct engagement of key stakeholders and leadership
• Competitive compensation
• Competitive equity compensation package
• In-office Benefits: NYC
• Comprehensive benefits plan
• Flexible work environment