Marketing Strategy Analyst

Job Title: Marketing Strategy AnalystDepartment: MarketingReports to: Chief Strategy OfficerJob Summary:We are seeking a motivated and analytical Marketing Strategy Analyst to support the strategic marketing initiatives and growth priorities of our organization. Reporting directly to the Chief Strategy Officer, this role will work closely with senior leadership, including the CEO, Chief Marketing Officer, and franchisee owners, to shape and execute the company’s marketing and growth strategies. The ideal candidate will leverage data-driven insights, market analysis, and project management expertise to support initiatives that drive growth, customer engagement, and market expansion. You’ll help connect marketing performance to business results, informing investment decisions, optimizing campaigns, and driving system-wide growth. This role is part of a small, high-impact team driving data-driven marketing decisions across a national franchise network.Essential Functions:Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functionsCollaborate with senior leadership to identify and execute marketing-focused strategic initiatives, such as local channel strategies, customer segmentation, and brand positioning.Analyze individual market trends, channel segmentations, and customer data to identify opportunities for growth and inform operational decision-making.Develop marketing-focused analytical frameworks, reporting structures, and key performance indicators to improve visibility into brand performance and campaign effectiveness.Partner with marketing, operations, strategy, and finance teams to translate marketing insights into actionable plans with clear objectives, timelines, and measurable outcomes.Provide project management support for corporate strategy initiatives, ensuring alignment across MPRB departments and franchiseesConduct deep-dive analyses of customer behavior, brand equity, and ROI for marketing investments, providing recommendations to optimize marketing spend and impact.Track and evaluate the effectiveness of local marketing campaigns and recommend adjustments to franchisees to improve results and drive store-level performanceCultivate strong relationships with key stakeholders, including franchisees and senior executives, to ensure alignment on marketing priorities.Job Specifications:1-4 years in marketing strategy, corporate strategy, management consulting, or FP&AExperience with financial modeling and strategic planning is preferredDemonstrated experience in marketing analysis, customer insights, and strategic planning is a plus.Proven ability to synthesize data and develop actionable insights.Strong analytical and problem-solving skills with attention to detail.Excellent verbal and written communication skills.Ability to manage multiple projects simultaneously while meeting deadlines.Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. Experience with Tableau, Google Analytics, and Snowflake is a positive, though not required.Self-starter with a collaborative approach and strong interpersonal skills.Occasional travel required.Compensation:Base Salary BonusBenefits:Medical (80-92% paid options by MPRB), Dental, Vision, STD, LTD, AD&D, and LifeVacation, Holiday, & Sick Pay401K (competitive company match)Brand: MPR Brands Requirements:Additional Eligibility QualificationsNone required for this position. Supervisory Responsibility:This role will have supervisory responsibilities and one direct report.Work Environment:This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, and phones. This position operates in person at our Del Mar headquarters, and 3 days per week in person is required.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit at a computer workstation and work for prolonged periods; stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Position Type:This is a full-time position. Occasional evening and weekend work may be required as job duties demand.Preferred Education and ExperienceBachelor’s degree in marketing, finance, economics, accounting, or a related field requiredExperience in financial modeling, market analysis, and strategic planning.Experience in corporate strategy, business planning, and management.Additional Eligibility QualificationsNone required for this position. AAP/EEO Statement MPR Brands, LLC, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.