What are the responsibilities and job description for the Marketing Manager position at Modern Life?
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Life insurance is a complex and consequential purchase that impacts hundreds of millions of Americans. With our powerful and integrated digital tools, expert support, and leading insurance products, we empower advisors to better serve their clients, grow their businesses, and bring the future of the industry to life.
We are a high-growth, AI-driven brokerage backed by $35M from top-tier investors, including Thrive Capital (major investors in OpenAI, Stripe, Instagram, Spotify, Slack, and SpaceX), New York Life, and Northwestern Mutual.
We're hiring a Marketing Manager to help execute and scale Modern Life's marketing efforts across campaigns, events, growth channels, and sales enablement. Reporting to the Director of Marketing, you'll be a hands on generalist who owns the day-to-day execution of our marketing engine — from paid media and email campaigns to advisor-facing materials and event logistics. You'll also need strong AI fluency to scale content production, automate workflows, and translate our platform's AI capabilities into compelling value propositions for financial advisors.
\n- Execute marketing campaigns across email, LinkedIn, paid ads, and content — owning the full lifecycle from planning through performance analysis
- Test and iterate on paid and organic growth channels to drive advisor acquisition, with a focus on what converts
- Help manage conferences, webinars, and field events, including logistics, promotion, and follow-up
- Develop advisor-facing sales enablement materials — decks, one-pagers, email templates, and case studies that help our brokerage team convert
- Optimize existing lead lists and report weekly on pipeline contribution, MQLs, email performance, and event ROI — surfacing insights and recommendations to the Director of Marketing
- Manage and optimize our marketing tech stack, including Webflow, HubSpot, and Google Analytics to drive conversion and measure performance
- Leverage AI tools to scale content creation, automate repetitive workflows, and improve campaign efficiency
- Collaborate cross-functionally with sales, product, and design to ensure marketing efforts align with company priorities
- 3-5 years of experience in a marketing generalist, growth marketing, or demand generation role — ideally in B2B, fintech, or financial services
- Hands on experience with HubSpot (or a comparable marketing automation platform), Webflow, and Google Analytics
- Comfortable with paid media. You've run LinkedIn, Google, or Meta ad campaigns and know how to optimize spend against performance
- You can craft compelling long-form content, write a sharp email, build a clean one-pager, and adapt tone for different audiences.
- You actively use AI tools in your workflow and can articulate how AI capabilities translate into real value for end users
- You're analytical and data-driven — you don't just run campaigns, you measure them and adjust based on what the numbers say
- You're energized by working at a fast-moving startup where priorities shift and resourcefulness matters more than process
- Experience marketing to financial advisors, insurance professionals, or wealth management audiences is a strong plus
Salary : $120,000 - $150,000