Media Planner

As our name suggests, we’re a full-service marketing company with a decidedly modern

twist. We merge fresh thinking and creativity with the latest technology and demand

generation strategies to help our clients stand up and stand out in today’s radically shifting,

hyper-competitive, maze-like marketing ecosystem. We take a digital-first, data-driven

approach to everything we do. Meaningfully connecting brands to people and diligently

measuring and optimizing our efforts every step of the way. It’s how we move our clients

boldly forward in a world of change.

Modern Climate. Marketers for the modern world.

Media Planner

The media team at Modern Climate develops and deploys digital media and cross-channel

campaigns. We place a strong emphasis on testing and learning and are looking for

individuals who embody this philosophy.

To this end, Modern Climate is looking for an Media Planner - someone who is passionate

about staying on top of digital media trends and creating media strategies for our great

group of clients. We are looking for a positive, innovative, self-starter with an eye for detail.

The ideal candidate would have 1-2 years experience in planning and executing paid media

campaigns and have exposure to the major digital marketing platforms, web analytics, social

media platforms with a good sense of how to set up and manage campaigns. Major

platforms include Google, Meta, and LinkedIn. The candidate should have an interest in

campaign management, report and performance analysis and be passionate about striving

to beat performance goals.

The candidate is expected to be curious and have a strong point of view. This position offers

an exciting opportunity to research and plan the paid media strategies for Modern Climate’s

roster of clients, by making their brands matter.

The salary range for this role is $55,000-$65,000 depending on experience.

Responsibilities

• Assist media team to build and plan the media strategies and campaigns, including
  
  
  

media targeting research & planning, and performance benchmarking & forecasting.

• Take ownership of gathering specs and assets needed for media campaigns and asset
  
  
  

trafficking by due dates.

• Day-to-day management of digital media campaigns, ensuring budget stays on target
  
  
  

and performance is above benchmark.

• Maintain performance dashboards and generate monthly performance reports. This
  
  
  

includes assisting in written insight development and deeper dive performance

analysis.

• Use GA4 to monitor and assess digital media traffic to client websites.
• Help manage rep/vendor relationships, staying up to date on communication and
  
  
  

keeping positive relationships.

• Assist strategy team with research reports, competitive audits and client briefing
  
  
  

documents to gather key insights.

• Assist with RFP generation and proposal analysis involving 3rd party media vendor
  
  
  

tactics such as OOH, Radio, Print.

• Stay up to date with latest technology and best practices affecting digital media
  
  
  

landscape.

Qualifications

The successful candidate will have the following experience and skills:

• 1-2 years of experience in an assistant digital media planner, strategist or similar role
• Good knowledge of digital marketing platforms Google Ads, Meta Ads Manager and/or
  
  
  

other ad platforms

• 1 year of hands-on experience with paid search and paid social management
• Understanding of media KPIs and their importance across the media funnel
• Experience with digital media reporting, and website analytics
• Critical thinker and problem-solving skills
• Detail oriented is a must
• Good time-management skills
• Great interpersonal and communication skills
• Degree in Marketing, Digital technologies or relevant field