What are the responsibilities and job description for the SFMC Marketing Automation Specialist position at Modern Agile Technologies, LLC?
Hiring !!!
Greetings from Modern Agile Technologies.
Job Title: SFMC Marketing Automation Specialist
Location: Dallas, TX, NewYork, NY & Chicago, IL (Onsite)
Type: Contract
| Short Description for Internal Candidates |
As a Marketing Automation Specialist, you will drive the end-to-end development of digital campaigns for Patient, Consumer, OnDemand, Ovia and future acquisitions in Salesforce Marketing Cloud and Data Cloud. You’ll design and build sophisticated journeys, Data Cloud audiences, data extensions, Automation Studio workflows, and support the platform roadmap—including, implementing AMPScript personalization, AI-driven features, leading A/B testing frameworks, and other strategic initiatives. You’ll serve as a trusted subject matter expert, partnering with cross-functional teams to shape campaign strategy, promote feature adoption, integrate new brands and optimize engagement and deliverability health.
Roles & Responsibilities:
· Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio
· Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands
· health, feature adoption—and recommend process improvements to maximize performance
· Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals
· Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.
· Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more
· Monitor campaign KPIs—engagement rates, deliverability
· Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment
· Upskill internal stakeholders through workshops, documentation and best-practice training sessions
· Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.
Minimum Education and Experience Required
· At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
· Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field
· Required: Salesforce Marketing Cloud Email Specialist
· Nice-to-Have: Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification
· Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques
· Prior background in healthcare marketing or regulated-industry data integrations
· History of supporting marketing teams through acquisition integrations
· Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).
Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.