Media Planner

MEDIA PLANNER (DIGITAL AND SOCIAL)

Summary of Position:

The Media Planner is responsible for campaign management activities across both digital media and paid social plans for the team’s roster of clients. Such activities include campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This is a client-facing role and He/she/they will work with internal teams across all agency pillars. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients.

Responsibilities:

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. performance media, audience-based buying, remarketing, branding campaigns, etc.) both independently, and in support of team managers
• Demonstrate diligence, attention to detail and adherence to digital media and paid social best practices throughout the full campaign life-cycle
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing materials, such as presentation decks and campaign performance reports
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags through the ad trafficking platform Google CM360
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
• Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
• Participate in writing agency POVs to evaluate media opportunities and increase knowledge sharing throughout the company
• Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy

Qualifications:

• Bachelor’s degree or higher in marketing, advertising or equivalent
• 2-3 years of experience of digital and social media buying in an agency setting
• Advanced knowledge and experience with the following platforms is required:
• Meta Business Manager
• Google Campaign Manager 360
• Experience in other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc. is preferred
• Experience with programmatic buying a plus
• Understanding of traditional and interactive media planning elements
• Experience working in an integrated capacity with Planning, Account and Creative teams
• Knowledge and understanding of tools and resources such as comScore, MRI and Vivvix
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong analytics, organizational, and communication skills
• Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets

Salary Range $65,000-77,500