What are the responsibilities and job description for the Marketing Automation Specialist position at MobilityWorks?
Marketing Automation Specialist
Job Summary:
The Marketing Automation Specialist is responsible for hands‑on execution of marketing automation, CRM workflows, cross‑channel campaign scheduling, analytics reporting, and voice‑of‑customer (NPS/reviews) programs across five strategic business units. This role operates within multiple separate CRM environments (MobilityWorks, Driverge, EZmobility Direct, etc.) and supports day‑to‑day operational tasks that power acquisition, retention, and overall digital marketing performance.
This is a production‑focused, execution‑only position with a strong emphasis on accuracy, QA, data integrity, and multi‑channel operational support.
Essential Job Functions and Duties:
- Marketing Automation & Email Campaigns
- Build and deploy weekly retention and acquisition email campaigns.
- Execute automated journeys, nurture sequences, segmentation lists, and triggers in Pardot/Salesforce.
- Create and maintain email templates, landing pages, and campaign assets.
- Manage list hygiene, subscription preferences, and CAN SPAM compliance.
CRM Workflow Execution (Across Multiple Separate Instances)
- Build, update, and test CRM automation workflows (routing rules, auto responses, follow ups, scoring logic).
- Ensure accurate syncing, field mapping, and attribution across multiple Salesforce environments.
- Troubleshoot and resolve workflow or data flow issues.
Paid Media Scheduling (Display, Paid Social, Retargeting)
- Schedule recurring campaigns for display, paid social, and retargeting channels.
- Upload creative assets, audience lists, and apply tracking parameters (UTMs, campaign IDs).
- Coordinate timing and delivery calendars with internal teams or external partners
Forms, Tracking & Data Integrity
- Build and maintain Pardot/Salesforce forms and form handlers.
- Ensure accurate data capture, tracking, and routing across CRM systems.
- Perform regular QA to maintain data integrity.
Qualtrics, NPS & Review Program Management
- Manage Qualtrics survey distributions, automations, and NPS workflows.
- Oversee review generation programs across business units.
- Pull and summarize NPS, CSAT, and review trends for leadership.
Analytics & Reporting
- Prepare recurring digital performance reports, including:
- Website analytics
- Paid media results
- Email engagement
- Lead flow and CRM funnel activity
- Campaign attribution
- Support dashboard updates, KPI tracking, and insights for the Digital Director
Testing & Quality Assurance
- QA all campaign assets: emails, landing pages, forms, automations, and paid media placements.
- Verify tracking, rendering, workflow triggers, routing, and data accuracy pre‑launch.
Cross‑Business‑Unit Operational Support
- Execute operational tasks across five strategic business units with attention to each unit’s unique CRM structure and requirements.
- Support national, local, and partnership marketing programs.
Position Qualifications and Experience:
- Bachelor’s degree in marketing, communications, business, data/analytics, or related field (or equivalent experience).
- 1–5 years’ experience in marketing operations, CRM operations, marketing automation, or digital execution.
- Experience with Salesforce and/or Pardot preferred.
- Experience with Qualtrics or similar survey tools a plus.
- Strong analytical and reporting skills.
- High attention to detail and accuracy.
- Ability to work across multiple CRM systems and business units.
- Proficiency in Microsoft Office; strong Excel skills preferred.
- Strong writing, proofreading, and organizational skills.
- Ability to manage multiple deadlines in a fast‑paced environment.