Growth Product Manager

Location: New York, NY or San Francisco, CA

Employment Type: Full-time

Work Arrangement: Hybrid (In NYC or SF office)

Our client, is building the platform that empowers marketers and content teams to "win the battle for attention" using AI-driven search and content creation. They are backed by investors including Unusual Ventures, Wing VC, and Vercel, and are growing a world-class team across multiple hubs.

They are hiring a Growth Product Manager to own the product-led engine that drives content teams from first touch to early habit. This role sits critically at the intersection of product, data, marketing, and sales, focusing on delivering fast time-to-value and clear business outcomes for their platform.

• Own the full funnel: Take ownership of the acquisition, onboarding, and activation funnel, specifically targeting content leaders and teams across mid-market and enterprise segments.
• Define Growth Strategy: Build and execute a product-led growth (PLG) roadmap that balances quick wins with scalable bets tied directly to revenue impact.
• Run Experimentation: Design and run experiments across signup flows, packaging, templates, prompts, in-product education, and lifecycle messaging.
• Create Growth Loops: Develop new, repeatable growth loops, such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word-of-mouth adoption.
• Cross-Functional Alignment: Work closely with Marketing on self-serve acquisition programs and SEO-friendly experiences, and align with Sales on trial-to-paid motions, PQL (Product Qualified Lead) definitions, and in-product sales-assisted conversions.
• Deliver Quickly: Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.

• 5 years of experience as a Product Manager in high-growth startups.
• Proven ability to map, measure, and improve the journey from discovery to activation to early retention.
• Strong analytical skills and comfort working across product, data, and marketing disciplines

• Salary: $175K - $210K (Will flex for the right candidate)
• Equity: Competitive
• Visa Sponsorship: Available
• Benefits include: Equity, competitive benefits package, flexible time off, and generous parental leave.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

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Salary : $175 - $210