What are the responsibilities and job description for the Regional Sales Manager - Automotive Software position at Mitchell1?
Mitchell 1 is seeking a high-performing Regional Sales Manager to lead and grow a field-based sales team across the Mid-Atlantic region of the United States.
This role is designed for a proven sales leader with experience building, recruiting, coaching, and driving performance within a distributed field sales team. The ideal candidate will successfully lead a network of approximately 21 Independent Sales Contractors (1099 sales professionals) while partnering closely with internal teams and channel partners to accelerate regional performance and customer acquisition.
Key Responsibilities
- Recruit, onboard, develop, and retain high-performing Independent Sales Contractors throughout the region
- Drive regional sales growth by coaching contractors to achieve and exceed territory sales goals
- Build a culture of accountability, activity, and execution through consistent field engagement and performance management
- Conduct regular in-person field rides, coaching sessions, business reviews, and sales development meetings
- Partner with sales contractors to improve prospecting, pipeline management, closing effectiveness, and territory strategy
- Identify open territory opportunities and actively lead recruiting efforts to maintain strong market coverage
- Collaborate with internal support teams and strategic channel partners to deliver a seamless customer experience
- Analyze sales performance metrics and utilize data to identify trends, opportunities, and areas requiring improvement
- Maintain strong communication and alignment with executive leadership and cross-functional departments
Qualifications
- Proven success leading, coaching, and developing field-based sales teams
- Demonstrated experience recruiting and building successful sales organizations
- Strong sales leadership, performance management, and motivational coaching skills
- Ability to influence, hold accountability, and drive execution across an independent contractor sales channel
- Excellent communication, organizational, and relationship-building abilities
- Strong business acumen and ability to manage multiple priorities in a dynamic environment
- Proficiency with Microsoft Office tools
- Automotive aftermarket, SaaS, or B2B sales experience is a plus
Additional Details
- This is a field-based leadership role; candidates must reside within the Mid-Atlantic region
- Significant regional travel is required, including in-person visits with sales contractors, customers, and business partners
- The environment is fast-paced and performance-driven, requiring adaptability, initiative, and strong leadership presence
Compensation
- Competitive base salary plus performance-based bonus opportunity
About us: Mitchell 1 (a division of Snap-on Inc.) is a leading provider of automotive repair software to the motor vehicle industry for over 100 years. Ahead of the curve in vehicle repair since our beginnings in 1918, Mitchell 1 brings a unique historical perspective, unparalleled industry expertise, and a dedication to innovation to the thousands of technicians and shops we serve. As our 100 years of experience can attest, we're constantly looking forward -- with total shop solutions to help our customers gain efficiency in everything they do.
Salary : $93,000 - $100,000