Product Marketing Manager

About Mitchell 1

Mitchell 1, a division of Snap-on Incorporated, is the industry leader in automotive repair information and shop management software. Our solutions help automotive businesses operate more efficiently, deliver exceptional customer service, and stay competitive in a rapidly evolving market.

With a #1 market position and a highly loyal customer base, we are entering an exciting new phase—evolving our flagship products into a next-generation platform designed to redefine productivity for modern repair shops.

About the Role

We’re looking for a strategic, hands-on Product Marketing Manager (PMM) to play a key role in shaping how customers understand, adopt, and embrace the future of our product ecosystem.

In this role, you’ll support a mature, category-leading product while driving go-to-market strategy and customer adoption for its next-generation evolution. You’ll partner closely with Product Management, Marketing, and Sales to ensure Mitchell 1 maintains its leadership position—even as competition intensifies.

This is an ideal opportunity for someone who can confidently position a trusted, established product while building excitement around modern, forward-looking capabilities.

What You’ll Do

Product Positioning & Messaging

• Develop clear, compelling, and differentiated messaging for both existing products and next-generation solutions
• Tailor messaging to key automotive repair personas (shop owners, service advisors, technicians)
• Translate technical features into meaningful business value, including workflow efficiency and profitability

Go-to-Market Strategy

• Lead end-to-end GTM planning for product launches, enhancements, and platform modernization
• Build launch strategies, migration frameworks, and competitive positioning
• Identify target segments and drive adoption strategies across customer cohorts
• Manage strategic partners whose products enhance our ecosystem

Sales Enablement

• Create impactful sales tools (pitch decks, battlecards, call scripts, comparison guides)
• Train Sales and Customer Success teams on messaging, positioning, and competitive differentiation
• Partner with Sales to improve win rates in competitive opportunities

Customer Adoption & Migration

• Design programs that guide customers from legacy systems to next-generation solutions
• Collaborate cross-functionally to ensure a seamless upgrade experience
• Track adoption metrics, identify friction points, and continuously optimize the migration journey

Content & Campaign Development

• Develop high-impact content (solution briefs, videos, blogs, webinars, email campaigns, in-product messaging)
• Partner with Marketing to drive awareness, trials, upsell, and feature adoption
• Ensure consistent messaging across all channels, including web, events, and field teams
• Support and optimize product-related social media presence

Market & Competitive Intelligence

• Track automotive industry trends, shop workflow needs, and competitor activity to inform strategy and positioning
• Provide insights that guide product direction and sustain Mitchell 1’s competitive edge
• Conduct win/loss analysis and share actionable insights with Product and Sales leadership

Qualifications

• 5–8 years of experience in product marketing or related roles, ideally in B2B SaaS or workflow/operations software
• Experience supporting mature products and driving the adoption of modernized or next-generation platforms
• Strong storytelling skills with the ability to simplify technical concepts for non-technical audiences
• Proven cross-functional collaboration with Product, Sales, Marketing, and customer-facing teams
• Experience in customer migration strategy, change management, or lifecycle marketing is a strong plus
• Familiarity with the automotive aftermarket or service shop operations is a bonus (not required)
• Data-driven mindset with strong analytical and measurement skills

This position is an in-office full-time role, Monday-Friday, that is located at the Mitchell 1 headquarters in the San Diego office.