Marketing Coordinator

Job Type: [Full-Time]

Overview: We are seeking a dynamic and creative Marketing Coordinator to join our team. This individual will oversee the development and execution of marketing initiatives that enhance brand visibility and drive customer engagement. The ideal candidate will possess strong project management skills, a keen eye for detail, and a passion for the culinary industry. Additionally, the Marketing Coordinator will take on creative director responsibilities, guiding the overall visual and thematic direction of marketing materials and content.

Key Responsibilities:

1. Strategic Planning

• Market Research: Analyze industry trends, customer preferences, and competitor strategies. Conduct surveys or focus groups to gather insights.
• Target Audience Identification: Define customer personas based on demographics, psychographics, and dining behaviors.
• Marketing Goals: Establish short-term and long-term marketing objectives (e.g., increase brand awareness, boost sales by X%, launch a new menu).

2. Brand Management

• Brand Development: Ensure brand consistency across all restaurant locations. Create brand guidelines for logos, colors, and tone of voice.
• Reputation Management: Monitor online reviews and social media presence. Engage with customers and address their concerns promptly.

3. Digital Marketing

• Website Management: Optimize the restaurant group’s website for user experience and SEO. Ensure menus, locations, and promotions are updated.
• Social Media Strategy: Develop a content calendar for platforms like Instagram, Facebook, and TikTok. Post engaging content, including behind-the-scenes, promotions, and user-generated content.
• Email Marketing: Create newsletters to inform customers about upcoming events, new dishes, and special offers. Segment the audience for personalized campaigns.

4. Content Creation

• Visual and Written Content: Produce high-quality content for various platforms, including blog posts, social media updates, videos, and promotional materials. Ensure all content aligns with brand voice and strategy.
• Creative Development: Lead the creative direction for marketing materials, including ad videos and detailed flyers. Collaborate with designers, videographers, and copywriters to create compelling content that resonates with the target audience.

5. Promotional Campaigns

• Seasonal Promotions: Plan and execute seasonal campaigns (e.g., holiday specials, summer menus). Collaborate with chefs to create unique offerings.
• Loyalty Programs: Develop a loyalty program to encourage repeat business. Use customer data to tailor rewards and promotions.
• Events and Collaborations: Organize events, such as tastings, cooking classes, or partnerships with local businesses (e.g., breweries, farms).

6. Advertising

• Media Planning: Identify appropriate channels for advertising (online, print, radio). Allocate budget effectively.
• Creative Development: Oversee the production of compelling ads that resonate with the target audience, ensuring alignment with overall marketing strategy.

7. Analytics and Reporting

• Performance Metrics: Track KPIs such as customer acquisition cost, customer lifetime value, and social media engagement.
• Regular Reporting: Prepare monthly/quarterly reports on marketing performance. Analyze what worked and what didn’t and adjust strategies accordingly.

8. Collaboration and Team Management

• Cross-Department Collaboration: Work closely with the culinary team to ensure promotions align with menu offerings. Collaborate with operations to maintain service quality during promotional periods.

Example Campaign Ideas

• “Taste of the Month”: Feature a different dish each month, highlighting local ingredients.
• Social Media Challenges: Encourage customers to post their dining experiences with a specific hashtag for a chance to win a gift card.
• Community Involvement: Partner with local charities for fundraising events, offering a percentage of sales on specific days.

Benefits:

• Competitive salary.
• Health, dental, and vision insurance.
• Opportunities for professional development.
• Employee discounts at restaurant locations