What are the responsibilities and job description for the Sr. Manager, Social Content position at Misfits?
Job Title: Sr. Manager, Social Content
Location: NYC Hybrid (2-3 days/week in office)
Reports To: VP of Marketing
About Misfits:
Life’s better when it’s a little less serious and a lot more delicious. That’s why Misfits was launched in 2020: to create candy-inspired protein for joy-seekers, chocolate lovers, and anyone who refuses to pick between flavor and fuel. Since then, we’ve expanded globally—from our UK roots to Europe, the US, and beyond—bringing high protein, indulgent taste, and unapologetic fun to snack aisles everywhere.
About the Role:
We’re looking for a creative-first social marketer deeply tapped into Gen Z culture to lead the evolution of Misfits’ organic social channels, with a focus on TikTok and Instagram. You’ll operate as a creative strategist, responsible for ideating, sourcing, and executing content that feels native, culturally relevant, and highly engaging.
You should have a strong instinct for what Gen Z finds fun, interesting, and worth sharing, and be able to translate fast-moving trends and internet culture into content that resonates with our brand and audience. You’ll own the end-to-end content process while working closely with the VP of Marketing to shape Misfits’ overall social content strategy and ensure alignment with the broader brand vision.
This role is NYC-based with the expectation to work 2-3 days/week in person; remote candidates will be considered for the right fit.
What You’ll Do:
Creative Strategy & Planning
- Develop and own Misfits’ social content roadmap, including content calendar and posting cadence
- Build and test content pillars and repeatable formats that create an ownable social strategy for Misfits, creating love and loyalty with our core consumer
- Partner closely with the Senior Creative Manager to define and evolve Misfits’ social voice, tone, and creative direction
- Stay ahead of trends, memes, and cultural moments, translating them into brand-relevant content
Content Creation, Execution, & Channel Management
- Concept, shoot, and edit short-form video content (TikTok, Reels)
- Create and/or source native, platform-first content that resonates with Gen Z and builds brand affinity
- Develop repeatable content formats and series that drive engagement and consistency
- Own day-to-day management of Misfits’ social channels, including posting and execution
Performance & Optimization
- Track and analyze content performance across engagement, retention, and follower growth
- Identify what resonates with Gen Z audiences and scale winning content
- Iterate quickly based on performance and cultural shifts, continuously optimizing output
Creator Management
- Source, brief, and manage external creators to produce content
- Develop clear creative briefs aligned with brand and campaign objectives
- Ensure creator output feels authentic, native, and culturally relevant
- Build and maintain a network of creators aligned with Misfits
Community Engagement
- Engage with comments and DMs in a way that feels native, timely, and culturally fluent
- Help build a strong, active community around Misfits via outbound engagement tactics, broadcast channel, product surprise and delights, and beyond
- Oversee freelance community managers as applicable
What We’re Looking For
- 4–7 years of experience in social content strategy and execution within CPG, beauty, or lifestyle brands
- Proven track record leading high-performing TikTok and Instagram content that drives engagement and cultural relevance
- Deep, instinctive understanding of Gen Z culture, humor, and internet behavior
- Strong creative instincts and taste level, with the ability to translate trends into original, on-brand content formats
- Hands-on experience shooting and editing short-form video with an eye for native, high-quality content (Hi-Fi/Lo-Fi)
- Experience sourcing, briefing, and managing external creators
- Equally comfortable being strategic and hands-on
- Strong analytical mindset with the ability to interpret performance data, identify patterns, and translate insights into better content
- Content portfolio required demonstrating creative thinking, execution, and platform-native work
Compensation & Benefits:
- Competitive salary with equity opportunity
- Annual performance bonus potential
- Employer-paid medical, dental, vision insurance
- 401(k) plan
- Paid parental leave
- 20 days paid time off holidays
- Paid time off to volunteer, give back, and follow your passion