Head of GTM Strategy and Transformation

About The Team

As part of the GTM Strategy & Enablement Team, you will work daily to drive alignment, clarity, and execution across our GTM org. You will partner closely with Sales, Marketing and Product to define strategy, streamline processes, and enable teams to perform at their very best for our Miro Customers. By combining data-driven insights with operational excellence, we ensure every GTM function is equipped to deliver consistent growth, customer excellent, and market impact.

About The Role

This position is focused on reinventing Miro's entire Go-To-Market (GTM) engine by integrating AI, automation, and human expertise. The goal is not to optimize existing processes but to fundamentally rethink how GTM functions operate to drive deeper customer value and scale globally. This role reports directly to the CRO.

This role has a global mandate across all customer segments, including Small, Medium and Enterprise, serving 250,000 customers and 100M users. The leader will own GTM Strategy, Enablement, in close collaboration with Product and Marketing. The scope is comprehensive, covering partners, solution engineering, sales, support, success, renewals, new customer acquisition, and customer education driving both horizontal Miro adoption and vertical-specific solutions.

Top Outcomes

• Reinvent GTM operations using AI to augment human capabilities for higher-value work
• Engineer proactive customer engagement models using AI agents alongside human teams
• Create data-driven, end-to-end solutions that drive deeper engagement faster
• Scale customer value delivery through a balanced application of automation and human expertise
  
  

What You’ll Do

• Redesign GTM approach from the ground up, rethinking the division between human work and automation
• Architect the optimal balance between AI agents, automation, and human teams to maximize customer value
• Analyze performance metrics and system telemetry to identify gaps and engineer effective solutions
• Drive the adoption strategy across both the horizontal platform and specific vertical solutions
• Lead the transformation of customer engagement from a reactive to a proactive model
  
  

What You’ll Need

We are seeking a strategic thinker who can also "dive in and do." A transformation-minded GTM leader who has both helped reinvent organizations at a top consulting firm and scaled GTM operations at a leading SaaS company. This person will architect Miro's next-generation, AI-augmented GTM engine, balancing automation and human expertise to drive unprecedented customer value at a global scale.

The Ideal Candidate Will Have

• A background from a top-tier consulting firm at an Engagement Manager and above, followed by senior GTM leadership experience at a SaaS company (e.g., SVP of GTM Strategy/Operations or Revenue Acceleration)
• The candidate must possess a deep understanding of AI's potential in reengineering GTM
• A customer-first transformation mindset
• Proven experience redesigning organizational functions
• Hands-on with technology, e.g. being able to configure agentic workflows, be on top of latest tech developments, etc
  
  

What's In It For You

• 401k matching Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year
  
  

The reasonably estimated salary range is specific to San Francisco and may not be applicable to other locations. The range for this role is $304.000 to $380.000. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience.

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check Out More About Life At Miro

• Youtube: https://www.youtube.com/@lifeatmiro
• Blog: https://miro.com/careers/life-at-miro/all/
• Instagram: https://www.instagram.com/mirohq/
  
  

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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