What are the responsibilities and job description for the Generalist Marketer position at Mintlify?
Why Mintlify?
We're on a mission to empower builders.
We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.
What You'll Work On Here
If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.
We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.
Company Benefits:
We're on a mission to empower builders.
- Massive reach: Our docs platform serves 100 million developers every year and powers documentation for 20,000 companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
- Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
- Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.
We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.
What You'll Work On Here
- Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
- Creating content for all Mintlify social media platforms (X, LinkedIn, others)
- Assisting with field marketing and product marketing initiatives as necessary
- Writing for developers - with a strong understanding of how developers discover and evaluate tools
- Coming up with creative ways to reach and market to our customers
- Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them
- 2-5 years of experience at an early-stage startup, ideally within the marketing department
- Strong executional strategic skills, capable of owning programs end-to-end on a small team with minimal direction
- Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
- Experience working in the dev tools or technical B2B audience space
- Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing
If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.
We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.
Company Benefits:
- Competitive compensation and equity
- 20 days paid time off every year
- 401k or RRSP
- $420/mo. wellness stipend
- 100% coverage for Health, dental, vision
- Free Ubers to and from work
- Free lunch and dinners
- Annual team offsite (previously went to Alaska, Hawaii)
Salary : $100,000 - $200,000