What are the responsibilities and job description for the Head of Sales position at Minimal Living Concepts?
Job Overview: The Head of Sales will spearhead all home sales operations, driving revenue growth by managing high-volume leads, overseeing client relationships, and developing strategic sales initiatives. This role involves collaborating with clients to design and build homes on their existing properties or guiding them through lot acquisition strategies. The Head of Sales will manage our client CRM, execute drip campaigns, lead feasibility studies, present quotes and proposals, and oversee a sales specific marketing budget to boost sales. As the primary sales representative of our firm, this individual will embody our brand’s commitment to excellence and client satisfaction.
Key Responsibilities
Sales Leadership:
Key Responsibilities
Sales Leadership:
- Develop and execute a comprehensive sales strategy to meet or exceed revenue targets for custom home builds.
- Lead all home sales activities, including client consultations, presentations, and contract negotiations.
- Represent the company at industry events, networking opportunities, and community engagements to build brand awareness and generate leads.
- Manage a high volume of leads, ensuring timely follow-ups and personalized client interactions.
- Oversee the company’s client CRM system, maintaining accurate records and optimizing workflows for efficiency.
- Design and implement drip campaigns to nurture leads and maintain engagement throughout the sales cycle.
- Serve as the primary point of contact for clients, addressing inquiries, providing updates, and ensuring a seamless experience from initial outreach to project handoff.
- Guide clients who do not yet own a home site through lot acquisition strategies, including market research and property evaluations.
- Lead feasibility studies for potential properties in collaboration with the construction team, assessing site suitability and project viability.
- Present findings and recommendations to clients to support informed decision-making.
- Collaborate with the design and construction teams to develop detailed quotes and proposals tailored to each client’s vision and budget.
- Deliver compelling presentations to clients, showcasing design concepts, build plans, and value propositions.
- Negotiate terms and finalize agreements to secure contracts.
- Manage an annual sales marketing budget (separate from advertising budget to drive leads by other employees) to drive brand visibility and lead generation through targeted campaigns, events, and partnerships.
- Work with marketing teams to develop sales collateral, digital content, and promotional materials that align with company goals.
- Analyze campaign performance and adjust strategies to maximize ROI.
- Partner with internal teams (design, construction, and administration) to ensure alignment between client expectations and project deliverables.
- Provide insights from client interactions to inform design trends, pricing strategies, and operational improvements.
- 7 years of sales experience, preferably in real estate, home building, or luxury goods, with at least 3 years in a leadership role.
- Bachelor’s degree in business, marketing, real estate, or a related field (or equivalent experience).
- Licensed real estate professionals strongly preferred.
- Proven track record of meeting or exceeding sales targets in a high-volume, client-facing environment.
- Strong understanding of the Arizona real estate market, including land acquisition and property development processes.
- Proficiency with CRM systems (e.g., Salesforce, HubSpot) and experience managing drip campaigns and client communications.
- Exceptional presentation and negotiation skills, with the ability to communicate complex ideas clearly and persuasively.
- Experience managing budgets and marketing campaigns to drive lead generation.
- Ability to collaborate cross-functionally and lead projects with multiple stakeholders.
- Passion for home design, architecture, or construction is a plus.