What are the responsibilities and job description for the Senior Marketing Analyst position at Mindgruve?
Charleston, SC, Denver, CO, or San Diego, CA
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
The Senior Marketing Analyst is responsible for a variety of marketing performance tracking, media performance reporting, dashboard-building, written insights and stakeholder presentations.
What You'll Do Here:
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
The Senior Marketing Analyst is responsible for a variety of marketing performance tracking, media performance reporting, dashboard-building, written insights and stakeholder presentations.
What You'll Do Here:
- Manage client relationships and internal stakeholder needs to support accurate and comprehensive tracking of website and media campaigns
- Create and interpret client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc, etc.)
- Develop and maintain client facing dashboards
- Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
- Own measurement plans, KPI definitions, and tracking requirements for campaigns and site/app initiatives
- Coordinate and track tags and tracking parameter implementations supporting reporting, analytics and digital intelligence efforts, as well as tracking QA and troubleshooting
- Provide direction and execution around data governance and privacy compliance in relation to GDPR, CCPA, etc.
- Create data-driven insights about marketing performance and visitor behavior from ad campaign and website data
- Lead analytical processes for forecasting, funnel analysis, attribution modeling, etc.
- Identify opportunities for efficiencies in processes (i.e. Automation)
- Follow up and stay on top of industry best practices
- Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
- Prepare client reports and data for presentations
- Provide weekly client reporting
- Build and maintain an understanding of current topics in performance media, web analytics, data management, tools and technologies related to team’s core responsibilities
- May involve mentoring or managing tasks performed by Analytics Coordinator(s)
- Bachelor’s degree in mathematics, statistics, business, marketing, or other related discipline (with relevant work experience)
- 3 years of experience at a digital agency, and/or consulting firm, and/or corporate online marketing department, and/or software provider in an analytical capacity
- 2 years of experience in web analytics using Google Analytics, Adobe Analytics, or similar; running experiments using A/B testing tools
- 2 years of experience developing measurement and reporting methodologies for digital marketing campaigns
- Knowledge of online ad serving platforms, such as Campaign Manager 360, and online ad networks, such as Google, Bing, Meta, etc.
- Experience with traditional/offline marketing not required, but helpful
- Exposure to Big Data and the challenges associated with harnessing data to drive insight
- Technical knowledge of databases, data warehousing, B.I. (i.e. Tableau, Qlik) and data tools are desirable.
- Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office.
- Ability to work both independently and in a team environment
- Professional and personal integrity
- A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
- Excellent verbal and written communication skills
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.