What are the responsibilities and job description for the Associate Director, Influencer position at Mindgruve?
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Mindgruve is seeking an Associate Director, Influencer to lead integrated public relations and influencer strategies for a national outdoor living and building materials brand. This role will play a key part in shaping how our clients connect with consumers and trade audiences — blending earned media, influencer partnerships, and storytelling to drive awareness and engagement.
We’re looking for a strategic, hands-on communicator who thrives in a fast-paced agency environment and brings a deep understanding of the influencer landscape, public relations, and the home improvement/outdoor living category.
We are prioritizing candidates located in or near Covington, KY, as this role is expected to be in-office.
What You’ll Do
- Lead Influencer Marketing Strategy: Develop, implement, and optimize influencer marketing programs that drive awareness, engagement, and conversion for a national outdoor living brand.
- Oversee Campaign Execution: Manage end-to-end influencer activations — from partner identification and vetting to contract negotiation, briefing, content review, and campaign tracking.
- Integrate with PR and Social: Collaborate with PR, creative, and social teams to align influencer efforts with broader communications strategies, seasonal campaigns, and product launches.
- Champion Data and Measurement: Establish and maintain a robust reporting framework, leveraging advanced analytics to evaluate campaign performance, calculate ROI, and communicate the business value of influencer partnerships to internal teams and clients.
- Identify and Manage Talent Relationships: Build long-term relationships with high-performing creators and emerging voices in home, lifestyle, and outdoor living categories.
- Drive Innovation: Stay current on influencer trends, platform updates, and emerging creator tools to continuously evolve Mindgruve’s influencer practice.
- Support PR Storytelling: Contribute to the development of integrated earned media and influencer strategies that drive cohesive brand narratives across channels.
- Mentor Junior Team Members: Provide guidance and support to PR and influencer specialists, fostering professional growth and collaboration.
Qualifications
- 7 years of experience in influencer marketing, social strategy, or digital PR — preferably in building materials, home improvement, lifestyle, or outdoor living categories.
- Demonstrated success in developing and executing influencer programs that deliver measurable business impact.
- Deep understanding of influencer platforms and tools such as Tagger, Impact, CreatorIQ, or Traackr, as well as reporting tools like Sprout Social, Meltwater, etc.
- Strong analytical skills — able to translate campaign data into clear insights and ROI narratives for leadership and clients.
- Excellent communication and presentation skills, with the ability to articulate the strategic value of influencer marketing.
- Experience managing budgets, contracts, and performance-based compensation models.
- Creative, proactive thinker who stays ahead of social and influencer trends.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Preferred Skills:
- Experience working at or with a PR/advertising agency.
- Experience working with Fortune 500 companies.
- Strong understanding of how influencer marketing integrates with public relations, digital marketing and brand strategy.
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.