General Manager

About Us: The power sports industry is easily one of the coolest ways to become a professional while making a great living!  Join our dynamic team at Milwaukee Powersports, where we specialize in products for every season from motorcycles, ATV/UTVs, to watercraft. We offer 9 different brands and 100’s of different models, as well as a complete service department and parts and accessories department.  We are committed to delivering exceptional customer experience and maintaining a strong market presence.  Brand new state of the art facility coming in 2027!

Job Description: The General Manager is responsible for all aspects of the dealership operations. The culture, attitude, and profitability of the dealership is established by the General Manager. To be successful in this role, the General Manager needs to be energetic, highly organized and have a passion for power sports. Creating a positive culture, and a focus on creating the ultimate customer experience is crucial in this role.

Key Responsibilities:

• Financial Management: Create sales forecasts, manage P&L, expenses, and report financial status to ownership.
• Operational Oversight: Supervise Sales, Parts, Service, and Admin departments; ensure smooth processes, optimal inventory, and service efficiency.
• Team Leadership: Recruit, hire, train, and develop managers and staff; foster positive morale and effective inter-departmental communication.
• Sales & Marketing: Develop sales strategies, oversee advertising, merchandising, and ensure sales processes meet targets.
• Customer Experience: Drive high customer satisfaction and build strong customer and vendor relationships.
• OEM & Compliance: Serve as primary contact for manufacturers (OEMs) and ensure compliance with industry standards.

Key Skills & Qualifications:

• Proven leadership in powersports, automotive, or related retail.
• Strong financial acumen and P&L management experience.
• Excellent communication, coaching, and team-building skills.
• Data-driven, decisive, and growth-oriented mindset.
• Proficiency with CRM, financial software, and MS Office.

What You Will Do Daily/Weekly:

• Walk the dealership floor, meet with managers, review sales logs, and ensure cleanliness.
• Conduct manager and store meetings.
• Analyze performance metrics (KPIs) to guide strategy.
• Handle high-level hiring, purchasing, and strategic decisions.

Excellent Compensation and Benefit Package:

· Health, Dental, Vision, and Life Insurance

· Generous vacation policy with 2 weeks of paid vacation upon hire

· 5-day work week

· Yearly bonus program

· Company vehicle

· Year-round demo program

· Paid training

· Eligible for equity stake

Milwaukee Powersports team is filled with powersports enthusiasts.

From Ski-Doo sleds to Can-Am UTVs and more, our new powersports inventory has it all! Come find a new Polaris, Kawasaki or Suzuki model today to call your own, or browse our used powersports inventory to compare pre-owned Honda motorcycles and used Sea-Doo PWCs for sale nearby. No matter which model you end up selecting, you'll be able to take it home for a competitive price thanks to our powersports financing department. We'll be there for you every step of the way to determine the best motorcycle loan or ATV financing plan for your lifestyle!

Love the powersports vehicle you're currently riding? Keep it well maintained and operating at its finest by taking advantage of our Oak Creek motorsports service center. We can tune you up, check your battery and brakes, change your oil and so much more at Milwaukee Powersports, so please don't hesitate to contact us for any of your motorcycle maintenance and UTV repair needs. Our team uses quality powersports parts to ensure you're receiving a top-notch riding experience when you leave our service center. Plus, we also sell powersports accessories that can spruce up and stylize your beloved vehicle.