Demo

Reservation Specialist

Mills Automotive Group
Columbia, SC Full Time
POSTED ON 4/4/2026
AVAILABLE BEFORE 4/20/2026
Classic Ford Lincoln - Columbia

177 Greystone Blvd, Columbia, SC

Full Time

Overview

Join One of the Fastest Growing Dealer Groups in the Country!

Classic Ford Lincoln of Columbia, proudly part of Mills Automotive Group, is actively seeking a high-performing Reservation Specialist to join our dynamic team. This is a full-time opportunity offering a base salary plus commission, along with one of the most competitive benefits packages in the industry.

As a Reservation Specialist, you will play a key role in driving the success of our sales department. Your mission is to connect with prospective clients, schedule vehicle viewings, and collaborate closely with our sales consultants and leadership team to help increase overall department throughput. This is not an entry-level role — we are looking for an energetic, organized, and driven individual who is ready to contribute immediately and grow within the organization.

Key Responsibilities

  • Make a minimum of 100 outbound calls daily to prospective clients.
  • Schedule and confirm client appointments to visit and view vehicles on-site.
  • Work closely with sales consultants, sales managers, and the department manager to ensure seamless communication and follow-up.
  • Help drive and support initiatives aimed at increasing overall department throughput.
  • Maintain a professional, courteous, and effective approach with clients from all walks of life.
  • Manage and organize leads and appointments efficiently using CRM tools.
  • Continuously improve product knowledge across the Ford and Lincoln lineups to better assist and engage with clients.

What We're Looking For

  • Proven experience in a high-volume, competitive sales or call center environment.
  • Exceptional time management and organizational skills.
  • Strong interpersonal and communication abilities.
  • Ability to thrive in a fast-paced dealership setting and collaborate across multiple departments.
  • A dynamic, motivated individual who is looking to grow within the company.
  • Experience in automotive sales or dealership environments is strongly preferred.

If you are a motivated and disciplined professional with a passion for business development, we invite you to join our dynamic team and contribute to our continued success.

Why Join Us?

At Classic Ford Lincoln of Columbia, you're not just getting a job — you're building a career with one of the fastest-growing dealer groups in the U.S. As part of Mills Automotive Group, we focus on cultivating top talent and rewarding performance.

We Offer

  • Competitive base salary commission
  • Medical, Dental, Vision Insurance
  • Short-Term Disability
  • 401(k) with company match
  • Paid Vacation
  • Paid Training
  • An exceptional, supportive team culture

About The Dealership

Mills Auto Group understands rapid growth in the automotive space. Family-owned and operated for the past 19 years, we are proud to have grown from 1 store to 32. Most of our team of dedicated and motivated leaders have been with us since the beginning, most starting in entry-level roles themselves. We understand the importance of employee growth and promote from within often.

In addition to career development, at Mills Auto Group, you are recognized for your accomplishments. We have quarterly and yearly employee appreciation events. We participate in Degrees at Work and fund our employees’ college education! We encourage you to get involved with our community outside of the office as well – whether you choose to participate in the Boys and Girls Club, Wounded Warriors, or Support Future Leaders, there is always an opportunity for our employees to help our community.

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AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY--ABBCMBNBNLNSNTNUONPEQCSKYT--ASGUMHMPPRVIState/Province

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Date: 4/3/2026

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Classic Ford Lincoln - Columbia

If you have questions, please contact rabbott@millsautogroup.com

Salary.com Estimation for Reservation Specialist in Columbia, SC
$48,790 to $63,472
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