Demo

Reservation Specialist

Mills Automotive Group
Columbia, SC Full Time
POSTED ON 4/3/2026 CLOSED ON 6/13/2026

What are the responsibilities and job description for the Reservation Specialist position at Mills Automotive Group?

Classic Ford Lincoln - Columbia

177 Greystone Blvd, Columbia, SC

Full Time

Overview

Join One of the Fastest Growing Dealer Groups in the Country!

Classic Ford Lincoln of Columbia, proudly part of Mills Automotive Group, is actively seeking a high-performing Reservation Specialist to join our dynamic team. This is a full-time opportunity offering a base salary plus commission, along with one of the most competitive benefits packages in the industry.

As a Reservation Specialist, you will play a key role in driving the success of our sales department. Your mission is to connect with prospective clients, schedule vehicle viewings, and collaborate closely with our sales consultants and leadership team to help increase overall department throughput. This is not an entry-level role — we are looking for an energetic, organized, and driven individual who is ready to contribute immediately and grow within the organization.

Key Responsibilities

  • Make a minimum of 100 outbound calls daily to prospective clients.
  • Schedule and confirm client appointments to visit and view vehicles on-site.
  • Work closely with sales consultants, sales managers, and the department manager to ensure seamless communication and follow-up.
  • Help drive and support initiatives aimed at increasing overall department throughput.
  • Maintain a professional, courteous, and effective approach with clients from all walks of life.
  • Manage and organize leads and appointments efficiently using CRM tools.
  • Continuously improve product knowledge across the Ford and Lincoln lineups to better assist and engage with clients.

What We're Looking For

  • Proven experience in a high-volume, competitive sales or call center environment.
  • Exceptional time management and organizational skills.
  • Strong interpersonal and communication abilities.
  • Ability to thrive in a fast-paced dealership setting and collaborate across multiple departments.
  • A dynamic, motivated individual who is looking to grow within the company.
  • Experience in automotive sales or dealership environments is strongly preferred.

If you are a motivated and disciplined professional with a passion for business development, we invite you to join our dynamic team and contribute to our continued success.

Why Join Us?

At Classic Ford Lincoln of Columbia, you're not just getting a job — you're building a career with one of the fastest-growing dealer groups in the U.S. As part of Mills Automotive Group, we focus on cultivating top talent and rewarding performance.

We Offer

  • Competitive base salary commission
  • Medical, Dental, Vision Insurance
  • Short-Term Disability
  • 401(k) with company match
  • Paid Vacation
  • Paid Training
  • An exceptional, supportive team culture

About The Dealership

Mills Auto Group understands rapid growth in the automotive space. Family-owned and operated for the past 19 years, we are proud to have grown from 1 store to 32. Most of our team of dedicated and motivated leaders have been with us since the beginning, most starting in entry-level roles themselves. We understand the importance of employee growth and promote from within often.

In addition to career development, at Mills Auto Group, you are recognized for your accomplishments. We have quarterly and yearly employee appreciation events. We participate in Degrees at Work and fund our employees’ college education! We encourage you to get involved with our community outside of the office as well – whether you choose to participate in the Boys and Girls Club, Wounded Warriors, or Support Future Leaders, there is always an opportunity for our employees to help our community.

Apply for Reservation Specialist

First name (required)

Last name (required)

Email address (required)

Phone number (required)

I would like to communicate with the hiring team via text message about my application and next steps.

Address (optional)

City (optional)

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY--ABBCMBNBNLNSNTNUONPEQCSKYT--ASGUMHMPPRVIState/Province

Zip/Postal Code (optional)

Were you referred by anyone?

Yes

No

Please add your resume

10MB limit; .pdf, .doc, and .docx file types are accepted.

ATTACH FILE

Please add your cover letter (optional)

10MB limit; .pdf, .doc, and .docx file types are accepted.

ATTACH FILE

Career Needs

Are you willing to relocate? (optional)

Yes

No

Is there anything you would like to tell us about relocation? (optional)

ImmediatelyTwo-weeks notice from offer3-4 weeks notice from offerMore than 4 weeks from offerTimeframe to start new position

What is your earliest available start date?

Other Information

Why do you think this position is a good fit for you?

What questions or concerns do you have about this role?

Our insurance requires that every driver be at least 21 years of age and have a minimum of three full years driving experience with an official Driver's License (not a Driver's Permit). Do you meet this requirement 100% for both age and driving experience?

Do you have a legal right to work for any employer in the United States?

YesNoSelect

Signature and Verification

signature

Signature (required)

Date: 4/3/2026

By submitting my application, I consent to the collection, storage, and processing of my personal data for the purposes of evaluating my candidacy for employment.

Classic Ford Lincoln - Columbia

If you have questions, please contact rabbott@millsautogroup.com

Salary.com Estimation for Reservation Specialist in Columbia, SC
$48,685 to $63,334
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Reservation Specialist?

Sign up to receive alerts about other jobs on the Reservation Specialist career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$52,185 - $69,196
Income Estimation: 
$61,056 - $78,665
Income Estimation: 
$148,985 - $221,159
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$99,713 - $138,140
This job has expired.
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Mills Automotive Group

  • Mills Automotive Group Willmar, MN
  • Description Come join our dynamic and energetic Team working in our Automotive Parts Warehouse! This is a full-time position, with no weekends required, an... more
  • Just Posted

  • Mills Automotive Group Willmar, MN
  • Description Are you thinking of a career change? Are you interested in a rewarding career? The Automotive Industry may be right for you! We have an opportu... more
  • Just Posted

  • Mills Automotive Group Willmar, MN
  • Description We have an opportunity for a Sales Manager to join our great Team! We are looking for a strong Leader that will ensure the productivity and pro... more
  • Just Posted

  • Mills Automotive Group Willmar, MN
  • Description We are seeking an individual for an entry-level administrative position on our Team. If you like researching and problem solving this is a grea... more
  • Just Posted


Not the job you're looking for? Here are some other Reservation Specialist jobs in the Columbia, SC area that may be a better fit.

  • Nephron Pharmaceuticals Columbia, SC
  • Apply Description Job Purpose: Responsible for all safety compliance within the facility. Collaborate with managers to monitor compliance and identify safe... more
  • Just Posted

  • GeorgiaTEK Systems Inc. Blythewood, SC
  • Specialist, Data Analytics – Technical Field Data Location: Blythewood, South Carolina Experience: 5 years Education: Bachelor’s degree in Engineering, Com... more
  • Just Posted

AI Assistant is available now!

Feel free to start your new journey!