What are the responsibilities and job description for the Digital Marketing Manager position at Miller Zell?
POSITION SUMMARY: The Digital Marketing Manager drives digital initiatives to support business-to-business brand awareness, demand generation, and revenue growth. This role is responsible for developing, implementing, and managing a comprehensive corporate digital marketing strategy that aligns with organizational goals and amplifies market presence. Success in this position requires expertise in digital campaign execution, performance analytics, and cross-functional collaboration to deliver measurable impact and continuous innovation.
ESSENTIAL JOB FUNCTIONS:
The Digital Marketing Manager is primarily responsible for the management of digital marketing at Miller Zell. This position requires strong team collaboration and vendor management to lead current initiatives and inform future digital investment. This role will establish KPIs and measure the performance of digital traffic and activities in support of marketing campaign optimization.
- Develop digital strategies to drive Miller Zell’s brand awareness and targeted messaging through owned digital channels.
- Plan and execute digital campaigns across multiple channels and instruments.
- Develop and provide accurate reporting of digital activities effectiveness
- Lead SEM and SEO
- Build and manage inbound marketing plans, including PPC, according to established marketing plan.
- Track and measure SEO and Google Analytics metrics and provide reporting
- Work with the marketing team to develop and deploy email campaigns
- Account-Based Marketing (ABM) email campaigns
- Brand awareness newsletters and initiatives
- Create and implement a social media strategy
- Work with the marketing team to schedule and deploy posts
- Recommend a boosting strategy and budget
- Own and administer the HubSpot platform and ensure operating efficiency and maximization of marketing automation.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Suggest activities/actions for improving the quality of online content
- Other responsibilities and duties as assigned
POSITION REQUIREMENTS/QUALIFICATIONS:
Education: Bachelor’s degree in marketing, communications, related field, and/or equivalent working experience required
Experience
- HubSpot experience required; certification preferred
- Strong digital marketing background with 5 years of experience in demand generation or growth marketing efforts
- B2B experience required
Special Skills/Qualifications
- Proficiency in HubSpot marketing software and digital best practices
- Familiarity with the Salesforce CRM system
- Experience in planning, executing, and optimizing paid search and programmatic campaigns
- Experience in executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
- Experience establishing media metrics/KPIs, performing data analysis, and providing input to improve results
- The ability to work with cross-functional teams with highly specific areas of expertise and terminology
- Excellent written and oral communication skills
- The ability to translate complex information from diverse groups into logical and easy-to-understand concepts and content
- Strong project management skills
