What are the responsibilities and job description for the CRM & Cold Email Outreach Specialist (B2B) position at Milked Media?
Company Description
About Milked Media Inc.
At Milked Media, we’re more than just a digital creative agency. We are an award winning, female-led, growth partner for e-commerce brands. Since 2017, we’ve helped fashion, jewelry, beauty, and home brands scale through paid social & search, email marketing, and content production.
Our results speak for themselves with driving $160M in client revenue, a 28.7x average client ROI and 60 brands thriving with our strategies.
Job Description
We’re looking for a results-driven CRM & Cold Email Outreach Specialist who can own and scale our internal outbound pipeline using cold email. This role is perfect for someone who understands how to turn a provided lead list into booked calls and signed clients. Part- time, 5-10 hours per week. Hourly bonus structure. See below.
Key Responsibilities
Execute high-performing B2B cold email campaigns targeting eCommerce brands
Lead scraping finding key contact names and email addresses for provided leads
Manage and optimize outreach using Instantly (must be highly proficient)
Follow up with leads via email within our CRM system
Personalize and iterate messaging to improve reply and conversion rates
Monitor and optimize email deliverability (domains, inbox placement, warming, etc.)
A/B test subject lines, messaging angles, and sequences
Track campaign performance and continuously improve KPIs (open, reply, booking rates)
Collaborate with internal team to align messaging with agency offerings
Convert warm replies into booked calls and qualified opportunities
Qualifications
Ideal Candidate
Someone who treats cold email like a performance channel, not just sending emails, but optimizing a system that consistently generates revenue.
Proven experience in B2B cold email outreach (agency or service-based preferred)
Advanced experience using Instantly (campaign setup, inbox rotation, scaling)
Strong expertise in email deliverability best practices
Domain setup & warming
Spam avoidance & inbox placement
Technical understanding of DNS (SPF, DKIM, DMARC)
Ability to write high-converting cold email copy that stands out in an inbox
Data-driven mindset with strong testing and optimization skills
Experience targeting or working with eCommerce brands is a plus
Self-starter who can manage campaigns independently
Pre-built lead lists of qualified eCommerce brands
Clear ICP and targeting direction
Proven service offerings with strong market demand
Support from internal team for closing and onboarding
Success Metrics
Reply rate
Positive reply rate
Booked calls
Signed client contracts
Additional Information
Compensation
$20–$30/hour (based on experience)
$150 bonus per signed client contract generated from your outreach
Salary : $20 - $30