Marketing Assistant

Overview
This is a 10-20 hours-per-week, primarily on-site role for a Marketing Assistant in Clarksburg, WV. Travel throughout North Central WV will be required, and the hours will be flexible. The Marketing Assistant will support the marketing team by creating and managing communications and social media to promote the firm's brand and services. Responsibilities include handling day-to-day marketing communication tasks, assisting with content creation, executing marketing strategies, and collaborating with various departments to ensure coordinated and impactful messaging. The role will also involve building and nurturing client relationships through strategic marketing efforts. Minimum starting hourly rate is $15.00.

Responsibilities

• Assist in developing and executing multichannel marketing campaigns across digital platforms including social media, email, and web.
• Support content creation efforts by writing compelling copy for blogs, social media posts, newsletters, and promotional materials.
• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform marketing strategies.
• Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.
• Support advertising sales initiatives by implementing the Chief Marketing Officer (CMO) and Business manager requests.
• Help maintain and update the company website using WordPress and basic HTML coding to ensure content accuracy and freshness with the guidance of the CMO.
• Assist with marketing automation tasks such as email marketing campaigns and lead nurturing workflows.
• Learn to understand the performance marketing indicators by following ad campaign reports on platforms like Facebook Advertising and Google AdWords.
• Support budgeting processes for marketing projects and track expenses to ensure efficient resource allocation.
• Collaborate with product management teams to align marketing initiatives with product launches and updates.
• Attend Law Firm events to promote the activities on Social Media and all outreach platforms, including direct contact with

Skills

• Strong Communication and Creativity Skills
• Strong Social Media Skills with the ability to convey non-controversial yet entertaining content
• Proficiency in Organization Skills and time management
• Experience in Sales and Marketing Communications
• Ability to collaborate effectively in a team environment
• Enthusiasm for client relationships and a customer-focused approach
• Experience in the legal or professional services sector is a plus
• Strong understanding of digital marketing channels including SEO, social media marketing, email marketing, and print advertising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content.
• Excellent research skills combined with strong copywriting abilities for engaging content creation.
• Experience with Facebook Advertising, Google AdWords, and other paid media platforms is a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints. This role offers a vibrant environment where your enthusiasm for marketing can flourish while gaining valuable experience across diverse channels!
• Bachelor’s degree in Marketing or Communications is preferred (or actively obtaining one)

Pay: From $15.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Clarksburg, WV 26301

Salary : $15