What are the responsibilities and job description for the Demand Generation Lead position at Miele USA?
About Your Workplace
We're looking for a performance-minded, creative individual who has a track record in driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing). This leader will be responsible for implementing VG USA's demand generation strategy, ultimately maximizing customer lifetime value and retention by building strong personalized relationships, engagement and advocacy through data-driven initiatives. You will have direct oversight of Miele's digital campaigns, social media, influencer engagement and CRM and partner closely with our Canada and Mexico teams to share best practices and insights to advance the regional business objectives.
Your Responsibilities
An ideal opportunity to perform diverse marketing functions, serving as a Senior Manager (with specialized digital focus) for Miele's residential appliance division. Working to build the brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments, international HQ-based counterparts and external agency partners. A successful candidate will be responsible for, but not limited to, the following critical functions and/or functional areas:
Why You Might Like Working Here
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
We're looking for a performance-minded, creative individual who has a track record in driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing). This leader will be responsible for implementing VG USA's demand generation strategy, ultimately maximizing customer lifetime value and retention by building strong personalized relationships, engagement and advocacy through data-driven initiatives. You will have direct oversight of Miele's digital campaigns, social media, influencer engagement and CRM and partner closely with our Canada and Mexico teams to share best practices and insights to advance the regional business objectives.
Your Responsibilities
An ideal opportunity to perform diverse marketing functions, serving as a Senior Manager (with specialized digital focus) for Miele's residential appliance division. Working to build the brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments, international HQ-based counterparts and external agency partners. A successful candidate will be responsible for, but not limited to, the following critical functions and/or functional areas:
- Social Media & Influencer Engagement: Management of VG USA's social media channels (excluding LinkedIn) - supporting the Miele brand and its customers. Implementing the VG/s social and influencer strategy - to yield strong awareness, engagement and lead generation. Trafficking creative assets and coordinating analytics review - to ensure ongoing performance optimization. Oversight of Miele's Customer Care Management agency - aligning document responses, monitoring and reporting. Upholding company-wide social media standards, policies and rules of engagement. Channels limited to: Facebook (paid and organic) and Instagram (paid only).
- Performance Marketing: Strategy, execution and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and overall business objectives. Management (and allocation) of associated media budgets across all performance marketing activities. Oversight of SEO and related onsite search initiatives.
- Data & Analytics: Ensure compliance with all relevant data protection laws. Utilize web analytics tools (i.e. Google Analytics) to analyze campaign performance and to generate actionable reports and insights.
- Customer Relationship Management: Oversight of systems, strategies and communications to build long-term customer relationships. Driving lifetime value and brand affinity. Monitoring and analyzing campaign results, across all CRM channels to improve key engagement, retention and ROI metrics. Delivering qualified traffic - from acquisition to conversion.
- Bachelor's degree in Marketing, Advertising or Communications with a minimum 7 years of professional experience in a related field (ideally within the premium, consumer durables arena.)
- Specialized focus on digital marketing, social media, influencer/Creator Marketing, and customer relationship management.
- Internal and/or external agency experience (within an international corporation) preferred.
- Well-rounded marketer with comprehensive and current expertise in paid, earned and owned including Affiliate Marketing, CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach) and performance marketing tools (Google Analytics).
- Deep understanding and experience in creator marketing and its evolving role in media mix.
- Understanding of how digital marketing fits within larger integrated communications model.
- Strong analytical skills, converting data insights into strategic marketing actions.
- High business acumen and a commercially driven mindset, with consumer-centric thinking.
- Exceptional communication, collaboration, and leadership skills, capable of managing multiple stakeholders across various teams; ability to translate technical into clearly articulated ideas and present concepts to executives.
- Proven ability to think strategically and implement operationally.
- Marketing curiosity with desire to explore and share POV on digital marketing, performance marketing and creator/influencer trends and insights.
- Problem solver with a growth mindset who can translate the complex into clear action.
- Ability to work collaboratively with agency and internal partners to translate data into meaningful insights and action.
Why You Might Like Working Here
- You love autonomy and the accountability for results
- You like working for a family run company, market leader in the premium domestic appliance.
- You like working for a company that believes in the aspiration to do it forever better and to be forever better
- A competitive compensation package
- 100% covered Life and long-term disability insurance
- Wellness discounts on medical premiums
- 401k with company match
- Generous Employee Purchase program
- Wellness and volunteer Programs
- Engaging Employee Activities
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Salary : $95,000 - $100,000