What are the responsibilities and job description for the Summer Marketing Intern – GTM & Content Strategy position at Miebach?
About Miebach
Miebach Consulting is a global leader in supply chain advisory and engineering. For over 50 years, we've helped organizations transform their supply chains into strategic assets. Our network of experts spans four continents, 27 cities, and counting.
About The Role
Miebach Consulting is looking for a driven and detail-oriented Summer Marketing Intern to support go-to-market (GTM) initiatives across North America. This role is ideal for someone interested in B2B marketing and consulting, with a strong focus on content creation, market research, and campaign support.
You will work closely with marketing and business development teams to create impactful content, support targeted outreach efforts, and improve how GTM materials are organized and used. As part of the internship, you will also lead the development of a centralized GTM Content Hub to enhance how teams access and leverage marketing assets.
What You'll Do
Content Creation
Required
Miebach Consulting is a global leader in supply chain advisory and engineering. For over 50 years, we've helped organizations transform their supply chains into strategic assets. Our network of experts spans four continents, 27 cities, and counting.
About The Role
Miebach Consulting is looking for a driven and detail-oriented Summer Marketing Intern to support go-to-market (GTM) initiatives across North America. This role is ideal for someone interested in B2B marketing and consulting, with a strong focus on content creation, market research, and campaign support.
You will work closely with marketing and business development teams to create impactful content, support targeted outreach efforts, and improve how GTM materials are organized and used. As part of the internship, you will also lead the development of a centralized GTM Content Hub to enhance how teams access and leverage marketing assets.
What You'll Do
Content Creation
- Develop and publish LinkedIn content aligned with campaign priorities
- Transform existing materials such as presentations and webinars into engaging, short-form content
- Create simple visuals to support marketing communications
- Maintain a consistent and professional content cadence
- Research companies, industries, and key stakeholders to support GTM efforts Build and refine target account lists aligned with business priorities Structure and organize data to improve campaign effectiveness
- Campaign Support and Analytics Assist in the coordination and execution of marketing campaigns Track and summarize performance across channels such as LinkedIn and email Provide insights to support continuous improvement of campaigns
- Maintain accurate and organized contact and account data
- Support data cleanup and tagging to improve usability for sales and marketing teams
- Design and deliver a centralized content hub for priority GTM campaigns
- Organize and categorize existing content by audience, use case, and sales stage
- Create a clear structure that enables teams to easily find and use relevant materials
- Provide guidance on how and when to use key assets
Required
- Currently pursuing a degree in Marketing, Business, Communications, or a related field
- Strong writing and communication skills
- Highly organized with strong attention to detail
- Comfortable working with Excel and PowerPoint
- Interest in B2B marketing, consulting, and go-to-market strategy
- Proactive, self-motivated, and able to work independently
- Experience with LinkedIn or social media content creation
- Familiarity with tools such as Canva or similar design platforms
- Exposure to CRM systems is a plus
- Preference for 3rd year college students