Library Digital Services and Content Specialist

Under general supervision of the Associate University Librarian for Technical Services, supports the management of Moffett Library’s digital services and content. Develops and executes digital marketing strategies to promote library services, resources, and events. Provides first-line technical support for patron access issues. Performs other duties as assigned.

Updates and organizes informational content on the library’s research guides (LibGuides) and website.

Manages library social media accounts independently; creates and schedules engaging visual and written content, including graphics and videos. Develops a content calendar; maintains an idea backlog and reusable templates for recurring campaigns. Ensures strict adherence to web accessibility standards (ADA/WCAG) and university branding guidelines. Monitors social media analytics to assess effectiveness. Serves as the primary point of contact for technical support inquiries; troubleshoots basic patron access issues with online databases and the discovery service. Escalates complex issues to Technical Services while managing user communication.

One or more years of experience in social media management, digital content creation, or graphic design for an organization. Experience using content management systems (CMS) to update web content and familiarity with web layout frameworks (e.g., Bootstrap). Experience in a library or academic environment is preferred but not required.

Requires proficiency with graphic design and video editing tools (e.g., Canva or Adobe Creative Suite)and social media platforms. Must have an understanding of web accessibility standards for digital content, including alt-text and captioning. Excellent writing and proofreading skills with the ability to maintain a consistent institutional voice. Knowledge of digital marketing analytics and scheduling tools. Ability to troubleshoot basic technical issues and explain technology to users with varying levels of expertise.

Requires a bachelor's degree in digital media, marketing, communications, information technology, or an equivalent combination of relevant education and experience.

Demonstrated ability to work independently with limited daily supervision. Must be self-directed and

able to learn new technologies quickly. Strong organizational and time-management skills to manage multiple deadlines. Ability to exercise sound judgment in public communication.

Requires the ability to maintain positive working relationships with students, faculty, staff, and the community. Must adhere to University’s core values: People-Centered, Community, Integrity, Visionary, and Connections, per the MSU Texas Values Journey. Personal cell phone usage may be required to complete position duties, including multi-function authentication requirements. Regular reliable attendance is required.

This position is designated as security sensitive (Mod) and requires a criminal background check. Position is designated as a Responsible Employee as outlined by Title IX. May serve as Campus Security Authority as outlined by the Clery Act.