What are the responsibilities and job description for the Public Relations Coordinator position at Midwest Petroleum Company?
Job Title: Public Relations Coordinator Pay: $20- $22 per hour
FLSA Status: Hourly, Non-Exempt Reports to: Marketing Director
Company Summary:
Midwest Petroleum is a retail petroleum and convenience store chain based in St. Louis, Mo. We began operating in 1946, and since 2002, the St. Louis Business Journal has recognized us as one of the top 150 privately owned businesses in St. Louis. Midwest Petroleum operates 60 stores within a 150-mile radius that employs approximately 600 employees. Midwest Petroleum markets fuel through the ZX, Conoco, and Phillips 66 brands.
Primary Purpose of Job:
As the Media Specialist, your primary responsibility is the creation and general upkeep of Midwest Petroleum’s online presence. As a vital member of the marketing department you will create, manage, and engage customers using various media outlets, including but not limited to: Social Media sites, internal ad boards, Fastback App, and Midwest Petroleum Company’s website. You will lead discussions and drive innovations with information gathered from customer data.
Essential Duties and Responsibilities:
- Assist in executing marketing Midwest Petroleum’s loyalty program “Fastback Rewards”.
- Use loyalty app software to create planned promotions to drive more traffic to Midwest Petroleum’s Retail outlets.
- Perform customer engagement surveys with incentives.
- Deep dive customer feedback of promotions and loyalty programs.
- Prepare customer analytics and competitive insights for strategic committee discussions.
- Analyze customer segmentation and identify the most effective media strategies to engage them.
- Utilize popular communication techniques into Midwest Petroleum current endeavors.
- Social Media marketing
- Schedule, plan, and execute a social media content calendar to generate more social media traffic.
- Work with other Midwest Petroleum departments to help ensure all aspects of the company are integrated online as needed.
- Assist in maintaining company website.
- Maintain online presence so all Midwest Petroleum assets accurately display on all search engines.
- Google Maps, Apple Maps, Waze, Etc.
- Capture and edit high quality photos to use on multiple media platforms
- Create and develop imagines for all Midwest Petroleum digital and print media.
- Handle any other work that can be assigned at the supervisor’s discretion.
Education/Experience Qualifications
Bachelor’s Degree or current enrollment in Digital Marketing or related field
2-3 years in Social Media Marketing or related fields
General Skill Requirements
In addition to the Essential Functions and Qualifications listed above, to perform the job successfully an individual must also possess the following General Skill Requirements:
Adaptability — Adapts to changes in the work environment; Manages competing demands; Accepts criticism and feedback; Changes approach or method to best fit the situation; ability to work with frustrating situations; work under pressure and on an irregular schedule such as unscheduled overtime, unanticipated changes in work pace; Works with numerous distractions.
Attendance and Punctuality — Schedules time off in advance; Begins working on time; Keeps absences within guidelines; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Communications — Expresses ideas and thoughts verbally; and in written form; Exhibits good listening and comprehension; Keeps others adequately informed; Selects and uses appropriate communication methods.
Cooperation — Establishes and maintains effective relations; Exhibits tact and consideration; Displays positive outlook and pleasant manner; Offers assistance and support to co-workers; Works cooperatively in group situations; Works actively to resolve conflicts.
Job Knowledge — Competent in required job skills and knowledge; Exhibits ability to learn and apply new skills; Keeps abreast of current developments; Requires minimal supervision; Displays understanding of how job relates to others; Uses resources effectively.
Judgment — displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process; Makes timely decisions; ability to work with and maintain confidential information.
Problem solving — Identifies problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Resolves problems in early stages; Works well in group problem solving situations.
Quality — Demonstrates accuracy and thoroughness; Displays commitment to excellence; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly; Achieves established goals.
Concentration — Maintains attention to detail over an extended period, continually aware of variations in changing situations.
Physical Requirements
This position is performed in a fast-paced environment, with frequent exposure to general office equipment, beverage equipment, coolers, and any other site-specific equipment/factors. You could also encounter exposure to hazardous materials and loud noises. This job requires the ability to walk, stand, bend, and reach regularly. Must be able to frequently be required to lift, push, or pull weight of at least 5 to 75 pounds. Ability to work in different Midwest Petroleum Stations. Reasonable accommodation may be made to assist an otherwise qualified individual in the performance of the job.Salary : $20 - $22
